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  • Downtown
    Enjoy a huge range of entertainment, dining, shopping and sightseeing opportunities, all within an easy, eye-catching 10-minute walk.
    West Side
    From tigers and coffee to meat markets and Mexican restaurants, the West Side is a fascinating mix of old-school and up-and-coming.
    Grit, growth and creativity characterize this downtown neighborhood, which boasts unique galleries, clever dining spots and many pleasant…
    Heritage Hill
    One of the nation’s top old-house neighborhoods – with 1,300 buildings dating back to 1844 – is just a five-minute walk from downtown.
    Medical Mile
    This world-class health-sciences corridor is spurring new retail and residential developments well beyond its namesake mile.
    North Quarter
    The city’s largest park, tiniest burger joint, oldest sweet shop and newest best-bar winner are just a few of the pleasures that await visitors.…
    Diversity is the hallmark of Southtown, with numerous ethnic groups contributing to a vibrant mix of restaurants, shops and events.
    An eclectic mix of specialty shops, galleries, restaurants and entertainment venues reflect this area’s friendly, funky, fabulous character.
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    Grand Rapids Skyline

    Join Our Team

    Experience Grand Rapids is growing - just like the city we're promoting. As the organization charged with marketing Grand Rapids to meeting planners and visitors, we're looking for people who share our enthusiasm and excitement for this major-cool metropolis. We offer great working conditions, excellent salary and benefits, and the unequaled perk of living in a city that does more to support creativity than just about any city, anywhere. (Don't take our word for it - check out why Lonely Planet named Grand Rapids and the Lake Michigan Gold Coast the #1 place to visit in 2014!).

    Vice President of Multicultural Business Development


    Send a resume:  (accepting through January 31, 2017)

    Visit our website:

    Management Business Solutions has been retained by Experience Grand Rapids to be a “value-add” partner to their recruitment for this position. As a solution based staffing organization; we have aligned our processes to mirror Experience Grand Rapids talent strategies to identify, screen and recruit qualified candidates.


    The Vice President of Multicultural Business Development will serve as the primary subject matter architect of Experience Grand Rapids’ diversity, inclusion and business development efforts. This includes business relevant strategic planning and associated tactics that advance the destination in these areas. Establish, implement and promote diversity and inclusion initiatives, along with advancing the message of the destination brand to multicultural audiences. Assist in the fulfillment of the mission, to create economic impact on tourism and hospitality by promoting Grand Rapids/Kent County as a diverse and inclusive destination.

    Contributes to the mission of Experience Grand Rapids (EXGR): to strengthen the region’s economic vitality and quality of life by marketing Grand Rapids/Kent County as a preferred visitor destination.


    • Develop, implement and assess programs centered pertaining to diversity and inclusion in the community, and internally at Experience Grand Rapids.
    • Educate and build awareness around diversity and inclusion by attending, coordinating and hosting promotional community events that relate to this mission.
    • Develop and oversee a Supplier Diversity Program.
    • Work with the Vice President of Sales/Service and Sr. Vice President with promoting West Michigan as a multicultural destination for both leisure visits and procurement of Meeting/Convention business.
    • Partner with others to encourage diverse entrepreneurships and employment in West Michigan.
    • Coordinate with Marketing and Communications to review Diversity and Inclusion messaging developed and promoted by EXGR.
    • Develop strategic partnerships in the community, at a local and state level, to help promote the diversity and inclusion initiative in West Michigan.
    • Assist the leadership team in furthering the mission of Experience Grand Rapids and the strategic objectives implemented by leveraging diversity and inclusion.
    • Act as primary staff liaison for the EXGR Diversity Advisory Committee.
    • Serve as a member of the EXGR Leadership Team.
    • Performs other job-specific tasks as assigned by supervisor or Leadership team.


    • Higher Education degree is preferred.
    • 7+ years of experience or related experience with essential duties and responsibilities.
    • Strong organizational skills; able to envision and manage linear projects.
    • Excellent communication skills, both written and verbally.
    • Able to foster relationships with all levels of the community.
    • Able to make independent decisions for functional area based on own expertise.
    • Strong intuition and analytical skills; ability to challenge leadership.
    • Able to take full ownership of functional area and work of team.
    • Able to effectively delegate projects or accounts to team.
    • Able to exercise confidentiality.


    • Ability to work in fast-pace environment.
    • Frequent telephone and computer use. Use of manual dexterity required for writing and computer use.
    • Ability to travel throughout the United States when requested.
    • Reasonable accommodations will be made to enable individuals with disabilities to perform essential tasks.



    Experience Grand Rapids is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.