For Immediate Release
Rockford Brewing Company
2nd Annual Rockford Brewing Pub Crawl
November 14, 2013 - Rockford, Michigan
Wednesday, November 27, 2013
3pm-2am* (6:30pm Pub Crawl Kick-Off/Toast at Rockford Brewing)
In Memory of Robert "Bob" Shoemaker
Thanksgiving Eve is a special night for Rockford Brewing Company. It was just a year ago when the brewery first released their handcrafted beers in downtown Rockford during the brewery's inaugural "Pub Crawl". Over 30 kegs of Rockford Brewing beer poured into mugs throughout downtown that night, it was a hit to say the least.
This year Rockford Brewing is hoping for the same, if not bigger, turnout. They are planning to release seven (7) new beers on this night, which is sure to attract beer enthusiasts from not only Rockford, but also anyone in earshot of "Beer City USA".
They do not plan to tell you where you can get specific beers. This gives it sort of a scavenger hunt feel. The goal is to get people checking out a couple new venues in downtown Rockford that they may not visit otherwise. Participating bars include Reds on the River, Rockford Lanes, Grill One Eleven, Rogue River Tavern, The Corner Bar, and of course, Rockford Brewing Company. They've also recently added Cinco De Mayo to the list who will be carrying one of RBC's drifter beers that evening.
While the night will be filled with good friends, great beer, and memories to be made, Rockford Brewing would like to honor their friend and colleague, Robert "Bob" Shoemaker. The original Pub Crawl idea came from Bob, who was working for RBC's distributor at the time. Bob was there for the first Pub Crawl helping haul kegs around town. This past summer, on August 10, 2013, Bob passed away while scuba diving in the Grand River. Bob had a passion for scuba diving and working with the Grand Rapids Whitewater Project to remove the dams from the Grand River and restore it to its natural state. Bob also planned on opening up his own scuba shop and calling it Blackfin Outdoors. RBC will be naming one of their beers "Blackfin" in Bob's honor. Also, 50 cents from each pint of RBC beer sold that night, from all participating Pub Crawl venues, will be donated to the Grand Rapids Whitewater Project in Bob's name. Bob played a big part in the first Rockford Brewing Pub Crawl, and he will continue to do so for years to come. Staff will wear special shirts on this night to commemorate Bob and the Pub Crawl. Extra shirts will be sold at Rockford Brewing Company and proceeds will be donated to the Grand Rapids Whitewater Project.
The brewery is keeping quiet about all of the new beers but are slowly releasing details via their social media sites and website. Make sure to stay in the loop for all things RBC Pub Crawl 2013 at (www.rockfordbrewing.com) or (facebook.com/rockfordbrewingcompany)
West Michigan Tourist Association (WMTA) is the oldest continually operated regional tourist association in the nation. Representing 41 counties from the Michigan/Indiana state line to Mackinac Island and covering the entire west half of the Lower Peninsula, WMTA is dedicated to helping West Michigan travelers do their thing! Visit www.WMTA.org or contact our Director of Marketing at Courtney@WMTA.org for more information.