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  • Destination
  • Downtown
    Enjoy a huge range of entertainment, dining, shopping and sightseeing opportunities, all within an easy, eye-catching 10-minute walk.
    West Side
    From tigers and coffee to meat markets and Mexican restaurants, the West Side is a fascinating mix of old-school and up-and-coming.
    Grit, growth and creativity characterize this downtown neighborhood, which boasts unique galleries, clever dining spots and many pleasant…
    Heritage Hill
    One of the nation’s top old-house neighborhoods – with 1,300 buildings dating back to 1844 – is just a five-minute walk from downtown.
    Medical Mile
    This world-class health-sciences corridor is spurring new retail and residential developments well beyond its namesake mile.
    North Quarter
    The city’s largest park, tiniest burger joint, oldest sweet shop and newest best-bar winner are just a few of the pleasures that await visitors.…
    Diversity is the hallmark of Southtown, with numerous ethnic groups contributing to a vibrant mix of restaurants, shops and events.
    An eclectic mix of specialty shops, galleries, restaurants and entertainment venues reflect this area’s friendly, funky, fabulous character.
    Choose from our curated Personas.
    Staff - Heidi Schmitt

    Heidi Schmitt

    Heidi Schmitt

    Director of State Accounts

    AKA: Mitten Mogul
    (616) 233-3557

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    I assist all of our Michigan accounts and the film industry


    Bachelor of Science degree in Organizational Communications and Marketing, Certified Tourism Ambassador

    Professional Associations:

    Member of Michigan Society of Association Executives, Michigan Meeting Professional International and the Society of Government Meeting Planners.

    Volunteer Associations:

    I volunteer at the Certified Tourism Ambassador functions and  judge at the Annual Michigan Skills USA Competition. I also volunteer my time on committees with my professional affiliations.

    How long have you worked in the Tourism Industry?

    15 Years

    How did you become a part of the Tourism Industry?

    After college I was leasing apartments and a woman that I rented an apartment to thought I would be a great fit for a sales position at the hotel where she was working.  I started that job two weeks later and the rest is history.

    Favorite Vacation Spot?

    I love staycations and staying downtown Grand Rapids with my husband but if I do leave the state I really love the islands.

    One piece of advice or tip you would give to a first time visitor to Grand Rapids?

    Make sure to take enough time to enjoy what we have to offer here in Grand Rapids.  I promise it is worth it!!

    What are you looking forward to in 2016?

    I  really enjoy sharing with everyone I talk to what is new and exciting in our city and I am looking forward to another great year of growth and prosperity here in Grand Rapids.