Lisa Verhil, CTA
Visitor Services Manager
AKA: Welcome Wizard
(616) 459-8287 ext. 3578
Manages and builds support for the visitor services functions for Experience Grand Rapids. Specific programs include the airport visitor information area and the county-wide Certified Tourism Ambassador (CTA) program. These efforts directly impact the expansion of a visitor-centric destination. A visitor focused destination helps to attract and expand tourism and convention bookings.
MBA in Educational Administration and Leadership from MSU
BS in Secondary Education from CMU
Major: Recreation and Parks Administration/Community Ed.
Minor: Interpersonal and Public Communication
Certified Tourism Ambassador (CTA)
Secondary Teaching Certificate
Grand Rapids Chamber of Commerce Ambassador, Primary Contact for new Members and participate in Ribbon Cutting Ceremonies.
Kids Food Basket
Kent County Hospitality Association
Grand Rapids Chamber of Commerce Ambassador
How long have you worked in the Tourism Industry?
For over 10 years, 3 at Experience Grand Rapids.
How did you become a part of the Tourism Industry?
When I starting dating my husband and worked with him in the restaurant. I got reaquainted with my Greek Hospitality gene and the restaurant became to small. I reached out to Doug with an idea to train the front line and over a cup of coffee the idea of the CTA Program was started in 2009. Thanks to the hoteliers who raised the room tax in 2012, we stated the CTA program in 2013.
Favorite Vacation Spot?
I really don't have a favorite, but I love to travel and learn about other cities.
One piece of advice or tip you would give to a first time visitor to Grand Rapids?
Thank you for coming to Grand Rapids, tell others what a great place we have here and come back soon!!!!
There is something for everyone here with many attractions and events that transend age. Just let us know what is of interest to you, and we can direct you there!
What are you looking forward to in 2016?
Moving Downtown and walking to work!!!! I am truly looking forward to engulfing myself in the downtown community and experiencing the diversity of the many cultures in my new neighborhood.
- Doug Small
- Jackie Stone
- Dan Jonkman
- Kim Young
- Carol Campbell
- Kimberly Kajdan
- Tom Bennett
- Mary Manier
- Bob Snyders
- Heidi Schmitt
- Nichole Steele
- Leslie Hastings
- Nancy Ruppert
- Dave Nitkiewicz
- Marlene Bushouse
- Kim Rangel
- Maria Liddil
- Tim Nelson
- Andie Newcomer
- Nina Fox
- Janet Korn
- Kate Herron
- Andrea Robyns
- Laura Edgington
- Lisa Verhil
- Stephanie Kotschevar
- Ashley Gechoff
- Board of Directors
- Experienced Speakers