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  • Downtown
    Enjoy a huge range of entertainment, dining, shopping and sightseeing opportunities, all within an easy, eye-catching 10-minute walk.
    West Side
    From tigers and coffee to meat markets and Mexican restaurants, the West Side is a fascinating mix of old-school and up-and-coming.
    Grit, growth and creativity characterize this downtown neighborhood, which boasts unique galleries, clever dining spots and many pleasant…
    Heritage Hill
    One of the nation’s top old-house neighborhoods – with 1,300 buildings dating back to 1844 – is just a five-minute walk from downtown.
    Medical Mile
    This world-class health-sciences corridor is spurring new retail and residential developments well beyond its namesake mile.
    North Quarter
    The city’s largest park, tiniest burger joint, oldest sweet shop and newest best-bar winner are just a few of the pleasures that await visitors.…
    Diversity is the hallmark of Southtown, with numerous ethnic groups contributing to a vibrant mix of restaurants, shops and events.
    An eclectic mix of specialty shops, galleries, restaurants and entertainment venues reflect this area’s friendly, funky, fabulous character.
    Choose from our curated Personas.
    Staff - Nichole Steele

    Nichole Steele

    Nichole Steele

    National Sales Director

    AKA: Enthusiastic Sales Guru
    (800) 678-9859 ext. 3547

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    I have the opportunity to show National and Regional Meeting Planners the city of Grand Rapids and have them experience why it's the perfect destination to hold their Conference.

    I work with Planners involved with the following markets:  Corporate, Pharmaceutical, Finance/Insurance, Environmental, Technical/Engineering, Greek Sororities and Women's Groups.


    Bachelor's Degree in Hospitality and Tourism Management, Minor in Business from Grand Valley State University, Certified Tourism Ambassador

    Professional Associations:

    MPI and PCMA 

    How long have you worked in the Tourism Industry?

    2 years

    How did you become a part of the Tourism Industry?

    I have been in the Hospitality Industry for about 14 years, working in Food & Beverage, Hotels, Event Planning and Sales. I realized that I loved it all but how can I do it all at once, and this lead me to Experience Grand Rapids. I am now able to represent the entire city and still have ties to all my past experiences.

    Favorite Vacation Spot?

    Somewhere new. I want to experience a new city or new activity each time I travel.

    One piece of advice or tip you would give to a first time visitor to Grand Rapids?

    If you enjoy Art, Culture, Beer or Food you came to the right city. There is so much to do, see and experience! Anything you're looking for will be on our website or if you prefer to talk to someone in person, visit the GOSite downtown in the Art Museum.

    What are you looking forward to in 2016?

    I'm looking forward to a really busy year both personally and professionally. I get to travel to new places, meet new people and watch my closest friends get married or start a family. I will be running my first 5k, Paddling for Pints in Traverse City and planning our 10 year High School Reunion in Elk Rapids, there's a lot to look forward to this year!