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Founders Launches KBS Week in Celebration of Beer City USA
Founders Brewing Co. did something a bit different for their release of Kentucky Breakfast Stout (KBS) in 2014. KBS is an imperial stout brewed with coffee and chocolates that ages in oak bourbon barrels for a year in the caves beneath Grand Rapids. RateBeer.com users recently ranked it the best beer in the world.
Bottles of KBS were available for pickup in the Founders taproom using a pre-ticketed reservation process on EventBrite. The beer was not available until April 1 across the brewery’s distribution footprint, but visitors to and residents of Grand Rapids were able to enjoy it March 18–22.
Founders decided to open up the release so that people coming to Grand Rapids for KBS could enjoy all of Beer City USA. Fifteen Founders-supporting craft-beer-centric bars and restaurants in the Grand Rapids area each tapped a keg of KBS on a day and time of their choosing between March 18 and 21. KBS Week culminated with the Founders taproom release party, where KBS was poured all day on Saturday, March 22. Bottles of KBS were available in the greater Grand Rapids area starting on March 25.
Ten area hotels offered KBS week packages—including discounted room rates, limited edition gear in rooms and more.
Check back for the 2015 dates in early January.
For full KBS Week details, head to kbsweek.com.
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