MSU Gran Fondo was created as a fun, non-competitive cycling event to actively engage the community while accelerating skin cancer awareness, prevention and research. Donations from the community make a difference by giving Michigan State University College of Human Medicine the freedom to fund some of the most innovative lifesaving breakthroughs that often cannot be funded by government grants alone. The day will culminate with the Finish Line Festival featuring spectacular cycling, live music, and incredible food in an atmosphere like only downtown Grand Rapids can deliver. In the same way the MSU Gran Fondo is more than a ride, the Finish Line Festival is much more than an after-party; it’s a celebration for our closest friends with compelling stories of personal ambition and motivation fueling their reasons to Fondo. Whether it is battling cancer, honoring a loved one, or training for an 80 mile bike ride, the determination it takes to cross the finish line is a reason to celebrate in a big way.