Here are some fun facts from comScore Inc. and eMarketer:

  • Last year, in the month of December alone, 188.2 million people in the U.S. viewed 52.4 billion online videos.
  • More than half of people between 25-54 years old share videos online.
  • And 72.1 million smartphone users in the U.S. watched video on their devices at least monthly last year. (That number is expected to reach nearly 87 million in 2014, which is more than a quarter of the U.S. population.)

So here's a question: How are you using video to enhance your meeting experience? With today's technology, it's easier than you think. Here are some suggestions.

BEFORE:

Most CVBs and DMOs produce promotional videos about their destinations that you can use in your communications to market your event and boost attendance.

"Planners create a website or microsite for their event and they'll put the video right on their homepage," said Kelly McGrail, director of marketing for Experience Grand Rapids. "It helps get attendees excited about the destination."

Thats exactly what the U.S.A./Canada Lions Leadership Forum is doing in advance of their September 2015 event being held in Grand Rapids.

Sizzle reels from the previous year can be used in the same way put them on the event website or send them out in emails. You can even combine the two.

"A lot of times planners will make their own videos, so they'll just ask us for certain B-roll elements," McGrail said. "And we can provide them with those shots."

DURING:

Death by PowerPoint may be an exaggeration, but subjecting attendees to monotonous slides from presenters is a real concern.

Work with your speakers to include videos in the program, even if it's just a 15-second piece to illustrate a point or warm up the crowd. Shaking up the delivery system will refocus attendees attention, and videos are a powerful delivery system.

"People want as much information as they can take in, in the shortest amount of time as possible," McGrail said. "The perfect example is a Ted Talk - 18 minutes. When you get longer than that, you need to incorporate some sort of video to bring them back in."

And services like KeepVid.com allow you to download a video from YouTube or similar site to avoid relying on internet connections in the middle of a presentation.

You can also build social buzz during the event by assigning someone to capture video snippets of popular speakers or events and post them with the meetings hashtag. Don't have enough staff? Encourage your attendees to post their favorite moments.

You might even consider a testing out Vyclone, a neat app that allows you to create a seamless video using a collection of crowdsourced videos.

"If its a low-budget meeting, anyone with an i-Phone has the technology in their pocket," McGrail said. "It doesn't have to be a huge expense."

AFTER:

(Well, almost after.) If you've had staff out filming speakers, networking events, team building activities and offsite attractions, arrange for a quick-edit sizzle reel to show at the end of your meeting.

Attendees have just been given a huge download of information, so remind them of the highlights as they head home and leave them with a feeling of accomplishment.

If editing can't be turned around that quickly, save it for the follow-up email. A snazzy collection of highlights is a great thing to include a post-event survey.

PLAN AHEAD:

Want to really have some fun? Make room in your next budget for video captured by a drone!