Experience Grand Rapids has a 97-year history of success as the area’s destination marketing organization. We know what it takes – and who to partner with – to attract visitors, strengthen the…
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The role of destination marketing Experience Grand Rapids uses an aggressive mix of marketing, group sales and promotional strategies to drive billions in visitor spending to our region. Each year, we…
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"You have to see it to believe it." This saying resonates profoundly in the realm of destination marketing, especially when underscored by the pillars of Diversity, Equity, Inclusion and Belonging…
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Nearly two-thirds (65%) of Americans ages 50-plus plan on traveling in 2024, according to AARP. With more leisure time and more disposable income than other age groups, older adults are a lucrative –…
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Grand Rapids obviously doesn’t have the national profile of New York, Chicago, Los Angeles or Orlando. Meeting planners across the country may know little or nothing about our destination when we…
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Home to more than 130 global companies and one of the fastest-growing economies in the U.S., West Michigan has long been known as a great place to do business. Whether in small, family-owned companies…
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Large numbers of Dutch farmers began immigrating to America in the early 19th century, driven by high taxes and low wages. Many settled in the Midwest, especially West Michigan. A wave of Calvinist…
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Experience Grand Rapids makes a big impact on the economy and quality of life in West Michigan thanks to the talents and dedication of our diverse employees. From the leadership of our CEO to the…
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A Vision for 2024 and beyond As we close out another record year and look toward the future, the team at Experience Grand Rapids is driven by a powerful vision: To be the must-experience destination…
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The demand for hospitality and tourism workers is growing throughout Grand Rapids/Kent County as the region continues to boost its national profile as a great place to visit, play work and live. Yet…
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