Exploring Cherry Street in Grand Rapids

While downtown Grand Rapids boasts the city’s largest concentration of shopping and dining destinations, there are numerous neighborhood business districts offering their own distinct pleasures. Many…

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Revitalizing the Grand River in Downtown Grand Rapids

Experience Grand Rapids has a near-century of success as the area’s destination marketing organization. We know what it takes – and who to partner with – to attract visitors, strengthen the region’s…

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It All Starts With a Visit

The role of destination marketing Experience Grand Rapids uses an aggressive mix of marketing, group sales and promotional strategies to drive billions in visitor spending to our region. Each year, we…

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New EXGR Video Targets Mature Demographic

Nearly two-thirds (65%) of Americans ages 50-plus plan on traveling in 2024, according to AARP. With more leisure time and more disposable income than other age groups, older adults are a lucrative –…

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Seeing is Believing for Meeting Planners

Grand Rapids obviously doesn’t have the national profile of New York, Chicago, Los Angeles or Orlando. Meeting planners across the country may know little or nothing about our destination when we…

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Building a More Inclusive Business Community

Home to more than 130 global companies and one of the fastest-growing economies in the U.S., West Michigan has long been known as a great place to do business. Whether in small, family-owned companies…

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Dutch Heritage

Large numbers of Dutch farmers began immigrating to America in the early 19th century, driven by high taxes and low wages. Many settled in the Midwest, especially West Michigan. A wave of Calvinist…

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Interview with Experience Grand Rapids' CEO

Experience Grand Rapids makes a big impact on the economy and quality of life in West Michigan thanks to the talents and dedication of our diverse employees. From the leadership of our CEO to the…

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