Dynamic Variation:

It All Starts With a Visit

The role of destination marketing Experience Grand Rapids uses an aggressive mix of marketing, group sales and promotional strategies to drive billions in visitor spending to our region. Each year, we…

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New EXGR Video Targets Mature Demographic

Nearly two-thirds (65%) of Americans ages 50-plus plan on traveling in 2024, according to AARP. With more leisure time and more disposable income than other age groups, older adults are a lucrative –…

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Seeing is Believing for Meeting Planners

Grand Rapids obviously doesn’t have the national profile of New York, Chicago, Los Angeles or Orlando. Meeting planners across the country may know little or nothing about our destination when we…

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New Video Expands Meeting Sales Toolkit

The Experience Grand Rapids sales team utilizes many methods to convince meeting planners to book their events here, including tradeshow appearances, one-on-one interactions and personal tours of the…

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Community Insights: What We Heard About Tourism

It’s fair to say that the team at Experience Grand Rapids is passionate about the hospitality and tourism industry. We know it’s a vital economic driver and positively contributes to the quality of…

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Grand Rapids: An Artful Community

Art matters to Grand Rapids. Especially public art. That affinity is evidenced in the city’s veneration of La Grande Vitesse , a 42-ton steel sculpture by Alexander Calder that graces Calder Plaza in…

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