Grand Rapids — After more than half a century on the road and an unparalleled career that has redefined the cultural landscape and seen Elton John claim his place as a true global icon, the superstar today announced via an exclusive VR180 live stream on YouTube, details of his final tour called ‘Farewell Yellow Brick Road’.
Kicking off in the U.S. on September 8, 2018, the ‘Farewell Yellow Brick Road’ tour will consist of more than 300 shows across five continents, hitting North America, Europe, Asia, South America and Australasia before reaching its conclusion in 2021. These dates mark the superstar’s last-ever tour, the end of half a century on the road for one of pop culture’s most enduring performers. Elton’s new stage production will take his fans on a musical and highly visual journey spanning a 50-year career of hits like no one has ever seen before. The tour stops at Van Andel Arena in Grand Rapids on Monday, October 15, 2018 at 8:00 PM.
“Performing live fuels me and I’m ecstatic and humbled to continue to play to audiences across the globe,” said Elton. “I plan to bring the passion and creativity that has entertained my fans for decades to my final tour. After the tour finishes, I’m very much looking forward to closing off that chapter of my life by saying farewell to life on the road. I need to dedicate more time to raising my children.”
Tickets go on sale to the general public beginning Friday, February 2 at 10:00 AM. Ticket prices are $49.50, $124.50, and $224.50, and tickets will be available at the Van Andel Arena and DeVos Place® box offices, online at Ticketmaster.com, and charge by phone at 1-800-745-3000. A purchase limit of eight (8) tickets will apply to all orders and prices are subject to change.
American Express® Card Members can purchase tickets in advance in North America beginning Thursday January 25 at 10 a.m. local time, through Monday January 29 at 10 p.m. local time. A limited number of exclusive VIP Packages will also be available for sale starting Thursday, January 25 at 10 a.m. local time. These exclusive offers can include premium tickets, on-stage photo opportunities at Elton John’s piano, backstage tours, limited-edition lithographs, custom merchandise and much more.
The ‘Farewell Yellow Brick Road Tour’ pre-sale is powered by Ticketmaster Verified Fan (Ticketmaster’s fan-first technology, built to help artists combat ticket bots and get tickets into the hands of fans that intend to go to the event). Tickets for the tour will be available through registration using Ticketmaster Verified Fan. Registration opens Wednesday January 24 and continues until Saturday January 27. Pre-sale will begin Tuesday January 30 at 10 a.m. and run through Wednesday January 31 at 10 p.m. (all times are local); supplies are limited. Registration is required to participate in the TM Verified Fan Pre-sale. For more information and to register, visit EltonJohn.com
“It is truly an honor to be associated with Elton John, one of music and pop culture’s most legendary, innovative and unrivaled performers,” said Jay Marciano, Chairman and CEO, AEG Presents, promoters of the global ‘Farewell Yellow Brick Road’ tour. “In a manner and style that could only be conceived by such a renowned artist, Elton’s ‘Farewell Yellow Brick Road’ concerts will be the ultimate and final opportunity for his millions of fans around the world to experience this generation’s most incomparable and iconic entertainer.”
The news was announced to the world in the very manner that has defined Elton and his creative output over a dazzling career - innovative, daring and constantly taking bold strides into the future.
Centered around a marquee event at Gotham Hall in New York City, the announcement was live streamed globally exclusively on YouTube in VR180, and simultaneously transmitted to venues in Los Angeles and London. The immersive experience at the event - and all around the world thanks to YouTube’s VR180 technology - allowed fans to revisit some of the defining moments that set Elton on his unstoppable path to global superstardom. Transformation, after all, is part of Elton’s DNA, and he adeptly used the latest technology to help him defy space and time, connecting his past and future. Event footage along with additional 'behind the scenes' videos in VR180 tracking Elton's journey, supported by YouTube, will be available at youtube.com/eltonjohn.
“Elton John is always up for doing things differently, using technology to push the boundaries of storytelling and reach fans in new ways. Last year, Elton's YouTube-supported project "The Cut" gave undiscovered talent the chance to create new music videos for his iconic hits, and now his final farewell tour announcement takes experimentation to the next level – live streaming in VR,” said Vivien Lewit, Global Head of Artist Services at YouTube. “We're honored to deepen our relationship by supporting the exclusive live stream and 'behind the scenes' videos in VR for this special moment in pop music history.”
It was also announced at today’s launch that Gucci will be exclusively designing Elton’s ‘Farewell Yellow Brick Road’ tour wardrobe. Resplendent at Gotham Hall in a bespoke outfit, Elton discussed his passion for the Italian fashion house which last year unveiled its S/S 2018 collection - designed by Creative Director, Alessandro Michele and inspired by Elton’s inimitable style, referencing original items taken from his iconic style archives.
“American Express has a longstanding relationship with Elton John and we are excited to partner with the Farewell Yellow Brick Road Tour,” said Walter Frye, VP, Global Entertainment Partnerships at American Express. “We are proud to bring our Card Members access to an international icon we know they love and admire – with access to purchase tickets for his tour before the general public.”
About Elton John
Elton’s career achievements to date are unsurpassed in their breadth and longevity. Elton is one of the top-selling solo artists of all time, with 38 gold records and 31 platinum and multi-platinum albums, over 50 Top 40 hits, and he has sold more than 300 million records worldwide. He holds the record for the biggest-selling single of all time, “Candle in the Wind 1997,” which sold over 33 million copies. ‘Diamonds’ the Ultimate Greatest Hits album, reached the Top 5 of the UK album charts on its release in November 2017, becoming Elton’s 40th UK Top 40 album in the process, reaching Gold status before the end of the year. This release celebrated 50 years of his songwriting partnership with Bernie Taupin. He has also written the music for stage and screen successes Billy Elliot: The Musical, Elton John and Tim Rice’s Aida, and The Lion King, which was named the highest-grossing stage show or film release in the world. To date, Elton has delivered more than 4,000 performances in more than 80 countries since launching his first tour in 1970. Among the many awards and honors bestowed upon him are 5 GRAMMYs including a GRAMMY Legend award, a Tony and an Oscar, a Best British Male Artist BRIT Award, induction into the Rock and Roll Hall of Fame and the Songwriters Hall of Fame, the Kennedy Center Honor, Legend of Live Award, 13 Ivor Novello Awards and a knighthood from HM Queen Elizabeth II for “services to music and charitable services.” Only a few days ago, he received the Crystal Award for this long-standing fight against HIV/AIDS at the World Economic Forum in Davos. In 1992, Elton established the Elton John AIDS Foundation, which today is one of the leading nonprofit HIV/AIDS organizations and has raised over $400 million to date in the global fight against HIV/AIDS.
SMG provides management services to more than 230 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, amphitheaters, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming; construction and design consulting; and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering companies, currently serving more than 140 accounts worldwide. For more information visit www.smgworld.com.