Grand Rapids, Mich. (Feb. 28, 2018) - Experience Grand Rapids is making it easier for tourists and locals alike to explore Grand Rapids’ award-winning craft beer scene with the launch of the “Beer City Brewsader®” app.
“We wanted to make it easier for locals and visitors to participate in our already successful Beer City Brewsader program, and continue to champion Grand Rapids’ award-winning craft beer scene,” said Kate Herron, Experience Grand Rapids Director of Marketing. “As the Destination Marketing Organization for Kent County, we’re always brainstorming new ways to attract individuals to the area to experience our welcoming atmosphere, and unique offerings.”
The announcement comes during the second annual Beer Month GR, but the Beer City Brewsader app will be available all year-long. The app allows Beer City Brewsader participants, or Brewsaders, to view nearby breweries and brewery details including menu items, directions, and social media links. After visiting a local brewery, Brewsaders can check-in through the app to receive a digital Beer City Brewsader passport stamp.
Participants of the Beer City Brewsader program are encouraged to visit eight Grand Rapids' breweries in exchange for an official Brewsader T-shirt. Additional prizes and incentives are given to those who become a Brewsader during Beer Month GR. Extreme craft beer enthusiasts can also visit all 35 breweries to become an Ultimate Brewsader and unlock exclusive deals and discounts.
Since the launch of the Beer City Brewsader Passport in October 2015, the program has seen great success. Some examples include:
Nearly 9,000 Brewsaders One-third of Brewsaders are Kent County residents; one-third of Brewsaders are Michigan residents; one-third of Brewsaders are located outside of Michigan. Almost every state has a Brewsader More than 150 international Brewsaders from countries such Click here for more information on how to become a Beer City Brewsader.