FOR IMMEDIATE RELEASE: June 7, 2017

CONTACT: 
Kate Moore, Vice President of Marketing and Public Relations
(616) 929-1713; kmoore@grpm.org

Grand Rapids Public Museum Announces New Exhibit Coming this Fall: “Brain: The World Inside Your Head”

Grand Rapids, MI – The Grand Rapids Public Museum (GRPM) just announced a new exhibit, Brain: The World Inside Your Head, opening this fall! Brain literally takes you inside the head to probe the geography of a giant brain and stand in the midst of the brain’s constant electrical brainstorm as thoughts and sensations are generated.

Opening on Saturday, September 16, visitors will walk through a setup of neurons in the human brain. Using innovative special effects, hands-on learning activities, video games, optical illusions and interactive displays, Brain shows how the brain functions and how, like other parts of the body, it can sometimes malfunction.

This fascinating exhibit for all ages provides a hands on and up close look at the human body’s most essential and fascinating organ by exploring its development, geography and function. In the process, the exhibition makes brain-related disorders easier to understand.

Upon entry into the exhibit, visitors walk through a shimmering tunnel of flashing fiber-optics that illuminates networks of neurons firing and communicating. From this dynamic beginning, Brain invites guests deeper into the brain to discover its basic workings. Trace this brain’s development from infancy through old age, learn the evolution of scientists’ understanding of the brain’s physiology and study the re-created skull of Phineas Gage — a man who survived after his brain was pierced by a metal rod.

Visitors will see comparisons between the human brain and animal brains, learn about brain development and sleep, see the reality of brain differences. Visitors will also discover the reality of brain disorders, injuries and irregularities, and learn more about conditions such as Alzheimer’s, depression and addiction as you explore the relationship between depression and creativity, how drugs work in the brain, and the nature of pain. Finally, you will get a glimpse of the future of brain treatments in the new era of genome mapping and molecular medicine.

For audiences of all ages, the experience-based exhibit employs innovative special effects, 3-D reproductions, virtual reality, hands-on learning activities and interactive technology to delve into the inner workings of the brain, including its processes, potentials and mysteries.

"Brain: World Inside Your Head will be a fun and engaging experience for the community to learn about how our brains work." said Kate Moore, Vice President of Marketing & PR at the GRPM. "The Museum is the hub of science for West Michigan and this exhibit gives an inside look at the anatomy of our heads, as well as offers information on brain health."

Admission to Brain: The World Inside Your Head will be FREE with general admission. Brain will be located on the Museum’s second floor and run from September 16 to January 7, 2018.

Brain: The World Inside Your Head is sponsored by The Steve & Amy Van Andel Foundation, David & Carol Van Andel Family Foundation, Lighthouse Insurance Group, Adventure Credit Union, Chris & Kim Branoff and Hope Network.

This exhibit is brought to you by the citizens of Kent County and the voter approved 2016 millage.

This exhibit is made possible by Pfizer. Produced in collaboration with the National Institutes of Health. Founded in Brooklyn, New York in 1849, Pfizer is the world’s largest research-based pharmaceutical company taking new approaches to better health. We discover and develop innovative medicines to treat and help prevent disease for both people and animals. At Pfizer, our colleagues work every day to help people stay happier and healthier longer and to reduce the human and economic burden of disease worldwide.

Grand Rapids Public Museum

The Grand Rapids Public Museum is an invaluable, publicly-owned institution that is home to more than 250,000 unique artifacts that tell the history of Kent County and beyond, houses the only planetarium in the region, and is responsible for protecting the Norton Indian Mounds, a national historic landmark. The Grand Rapids Public Museum is accredited by the American Alliance of Museums, with its main location in downtown Grand Rapids, MI at 272 Pearl Street, NW. For additional information including hours of operation, admission fees and exhibit/event listings, please visit www.grpm.org.