For Immediate Release
July 17, 2017

Hilarie Szarowicz (616) 742-6397

International event booking software company to visit with SMG-Grand Rapids
EventBooking will stop in Grand Rapids to meet with 
Van Andel Arena® & DeVos Place® staff on The Road to VenueConnect

Grand Rapids—Staff members of EventBooking, a software company based in Knoxville, TN, will be visiting with SMG staff at Van Andel Arena on Tuesday, July 18, to gather insight about the evolution of technology used within venues, as well as the future technology of booking, marketing, and managing events.

EventBooking serves over 700 venues, including Van Andel Arena, DeVos Place and DeVos Performance Hall, across 5 continents, enabling staff to book events and manage their venues through an online platform. EventBooking is currently traveling across the United States in an RV hosting workshops and meeting with venues to gain feedback on their services and software as well as introduce venue staff to their vision for the future. The road trip will take them to over 15 cities, including Grand Rapids.

“With the support of SMG Corporate, our venues here in Grand Rapids have been able to enjoy a great relationship with EventBooking, and this just takes things another step further,” said SMG Regional General Manager of Van Andel Arena and DeVos Place, Richard MacKeigan. “We are excited for the visit from EventBooking to illustrate the value of the partnership on both ends, and are looking forward to learning more about them, as well as have them learn a little more about our venues, Grand Rapids, and SMG.”

“EventBooking became the most-trusted booking system in the world by listening,” said founder John Platillero. “To that end, this road-trip is just another great way to listen to the industry we serve, be fully engaged, and hear first-hand about the direction it’s headed. And as a company based in Knoxville, TN, it’s not often enough we get to see the people we serve face-to-face.”

The workshop tour will culminate at the annual International Association of Venue Managers (IAVM) VenueConnect conference, being held in Nashville, TN. EventBooking will use comprehensive feedback from the tour when presenting their findings at the industry conference on August 8th.

About SMG
Celebrating its 40th anniversary and founded in 1977, SMG provides management services to more than 230 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, amphitheaters, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming; construction and design consulting; and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering companies, currently serving more than 140 accounts worldwide. For more information visit