FOR IMMEDIATE RELEASE: October 27, 2016
CONTACT: Kate Moore, Vice President of Marketing and Public Relations
New Event “Dark Beer, Dark Side”
to Premiere at the Grand Rapids Public Museum
in Partnership with Brewery Vivant
Grand Rapids, MI – Spend an evening on the dark side on this year’s Black Friday at the Grand Rapids Public Museum (GRPM)! The Museum, in partnership with Brewery Vivant, just announced that a new event, Dark Beer, Dark Side will be held on Friday, November 25.
Beginning at 6:30 p.m. hear a brief presentation from Ryan Engemann, the Wandering Monk from Brewery Vivant, on the differences between various dark beers including Brewery Vivant's highly anticipated Tart Side of the Moon. Between 7:15 and 7:45 p.m. visitors have the chance to explore more of the Museum, have further Q&A with Ryan, and grab another beer to enter the Chaffee Planetarium for the Museum's original production, Dark Side: The Light Show, set to the music of Pink Floyd.
Tickets include 3 beer samples, general admission to the Museum and admission to the evening's planetarium show.
Dark Side: The Light Show is a one-of-a-kind light show featuring music from Pink Floyd’s album “The Dark Side of the Moon.” Visitors will experience this iconic album “The Dark Side of the Moon” featuring stunning 4k visuals, brilliant LED sequences and incredibly clear 5.1 surround sound. Dark Side: The Light Show was the GRPM’s first original production since the planetarium underwent major renovations in 2013/2014.
Ryan Engemann is the Wandering Monk Sales Representative at Brewery Vivant. Ryan has a vast knowledge of all things beer, first having worked for Right Brain Brewery in Traverse City, MI and then Short’s Brewing Company in Bellaire, MI. While working for Right Brain, Ryan became the first Certified Cicerone® in Northern Michigan.
The brewery is located in the East Hills neighborhood of Grand Rapids, in a renovated funeral chapel built in the early 1900s. Their staff of around 60 employees specialize in Belgian/French inspired beers and fare in a completely unique setting. Husband and wife partners Jason and Kris Spaulding opened the doors for business in December of 2010. Vivant beers are distributed throughout Michigan and the greater Chicago area. They are the first commercial brewery in the nation to receive Silver LEED Certification from the USGBC. Additionally they are 100% renewable powered, a silver-level Bicycle Friendly Business, and are a certified B Corporation. Beer the Change®!
Roger B. Chaffee Planetarium
The recently renovated Chaffee Planetarium offers brand new shows featuring the latest Digistar projection technology and immersive surround sound for an unbelievably rich and realistic experience. The Chaffee Planetarium reopened in March 2014 after a major renovation, including all new technology, sound system, full dome and seating. The renovation was made possible through the generosity of our donors, including the lead gift from The Wege Foundation.
The Planetarium is named for Grand Rapids native, Roger B. Chaffee, who died with fellow Apollo 1 astronauts Gus Grissom and Ed White during a pre-launch test in 1967. The Planetarium was originally opened in 1994 and underwent a multi-million dollar renovation fall 2013 to spring 2014.
Grand Rapids Public Museum
The Grand Rapids Public Museum is an invaluable, publicly-owned institution that is home to more than 250,000 unique artifacts that tell the history of Kent County and beyond, houses the only planetarium in the region, and is responsible for protecting the Norton Indian Mounds, a national historic landmark. The Grand Rapids Public Museum is accredited by the American Alliance of Museums, with its main location in downtown Grand Rapids, MI at 272 Pearl Street, NW. For additional information including hours of operation, admission fees and exhibit/event listings, please visit www.grpm.org.