FOR IMMEDIATE RELEASE
PHO 616 TO OPEN AUTHENTIC VIETNAMESE EATERY IN GRAND RAPIDS DOWNTOWN MARKET
GRAND RAPIDS, Mich., June 27, 2017 – The Grand Rapids Downtown Market today announced that Pho 616, an authentic Vietnamese eatery, will open in the Market Hall later this summer. Pho 616, owned by Ty Nguyen and Han Lee, will make traditional Vietnamese pho noodle soup as well as banh mi, summer rolls and other Vietnamese specialties, as well as having a retail shop carrying Asian produce and Vietnamese items.
The pair is using Nguyen’s family recipe for the pho broth, the most important part of the traditional noodle soup dish, which takes about 12 hours to make. The recipe has been passed down through three generations, starting with Nguyen’s grandparents. Nguyen’s mother, Cam Loan Nguyen, will now serve as the head chef at Pho 616.
“We are both passionate about Asian culture and authentic food, as opposed to American fusion versions of traditional dishes,” said Ty Nguyen, Pho 616 co-owner. “We want people to know who’s making their food, and that it’s made with love from the freshest ingredients every single day.”
Traditional pho is a broth-based soup with noodles, beef and pork, garnished to taste with any combination of lime, basil, bean sprouts, chives, jalapeno, hoisin and sriracha. The restaurant will also serve banh mi, a traditional Vietnamese sandwich, and summer rolls filled with shrimp, pork and herbs wrapped in rice paper. In addition to the basic menu items, the restaurant will always feature one seasonal dish and a seasonal dessert option.
“We want to keep the menu simple without too many variations, because Vietnamese cuisine gets its amazing complexity from all the ingredients working together, blending the flavors and aromas,” said Han Lee, co-owner. “There’s so much texture and nuanced taste in each bite, and we want people to experience that authentic version, exactly as it was meant to be.”
The space will also have a retail and grocery area consisting of merchandise such as Asian produce, sauces including Hoisin, Sriracha and fish sauce, bottled beverages including coconut water and soy drinks, locally-made ceramic pho dish sets, Vietnamese coffee sets, branded merchandise and more. The Asian produce selection will be seasonal, but will include fresh mangosteen, pomelo, jackfruit, dragonfruit, starfruit, lychee and durian.
Nguyen and Lee have always wanted to open a pho shop downtown and revive Nguyen’s family business in a location more accessible to downtown workers. The Pho 616 menu will focus on 3-4 traditional recipes, to keep the menu accessible for newcomers to traditional Vietnamese cuisine. They’ll also package all their food for easy carry out, paying homage to its heritage as Vietnamese “street food,” and making it a quick to-go meal option.
Pho 616 will also serve hot and iced Vietnamese coffee, a thick, strong coffee blended with condensed milk. Taking a page from the playbook of many craft breweries, they will also have a “mug club,” so regulars can purchase a mug, and then visit as often as they’d like for refills at a reduced cost.
“Han and Ty’s enthusiasm for carrying on this family recipe is inspiring, and we are thrilled they decided to open the first pho shop in downtown Grand Rapids here at the Market,” said Mimi Fritz, president and CEO of the Downtown Market. “The Market Hall is a place for experimentation, and Pho 616 is a great combination of tradition combined with new ideas, like the mug club.”
Pho 616 plans to open later this summer, and will be open until 9 p.m. each night. The restaurant will have counter seating inside, as well as a patio area with a few outdoor tables, and plans to offer catering services in the future. For more info and updates on Pho 616: https://www.facebook.com/Pho616GR/.
About the Grand Rapids Downtown Market
The Grand Rapids Downtown Market is the region’s new choice for fresh, delicious foods and amazing public market merchants. The Market is a $30 million, self-sustaining, LEED-certified, mixed-use facility that brings together production, distribution, marketing and education about local foods and growing. It incorporates entrepreneur and experimentation space for both emerging and experienced food artisans and merchants including a 24-vendor Market Hall, two full-service restaurants. More at www.downtownmarketgr.com.
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