Grand Rapids is welcoming its first-ever Craft Pass GR, a new digital pass dedicated to the area’s rich craft beverage scene and status as the craft beverage capital of the US

The pass is available now through October 31 and is a delicious way to explore the area’s 20+ participating breweries, distilleries, cideries, wineries, and meaderies.

Craft Pass GR is designed to encourage you to experience the variety and creativity of these local businesses, while giving them much-needed support as they work through the impacts of COVID-19.

Beer and Wine from Pink Barrel Cellars

Check in to Pink Barrel Cellars with your Craft Pass GR to try the wine, craft beer, or hard cider produced on site at Ed Dunneback & Girls Farm Market.

Photo Credit: Experience Grand rapids


Get the Pass and Get Rewarded

Download the pass to your smartphone by visiting CraftPassGR.com. From there, use the pass to check in at each location you visit. Check in to four different participating craft beverage establishments before October 31, and you’ll earn an exclusive drink-themed gift that will be mailed to you. 

As an additional reward for stepping up to support these local businesses, each establishment will provide you with a digital coupon. The locations decide what to offer – it could be discount at their gift shop, a percentage off your bill, or whatever “crafty” idea the location comes up with. Likewise, some coupons can only be used once while others can be used more than once. All coupons expire December 30, 2020.

“We hope the craft pass offers a fun fall activity as friends and family enjoy these establishments that make Grand Rapids the Craft Beverage Capital of America,” says Kate Lieto, Marketing Director for Experience Grand Rapids.

Brewery Vivant - Outdoor Patio/Front, 2020
Eastern Kille Distillery - Exterior and Outdoor Seating

Many of the locations participating in Craft Pass GR have options for enjoying a craft beverage outside.

Photo Credit: Experience Grand Rapids


Options Abound

USA Today identified Grand Rapids as the United States’ craft beverage capital because of its abundance of thoughtfully made beverage options. With 20+ establishments participating in Craft Pass GR, you’ll find several breweries, cideries, wineries, distilleries, and meaderies to try -- or to visit again. 

Many of the locations offer take out and patio options, so you can participate in Craft Pass GR in a way that feels most comfortable to you. 

Osgood Brewing - Pint and Pizza

Osgood Brewing is one of several breweries participating in Craft Pass GR.

Photo Credit: Experience Grand Rapids


The Brewsade® Continues

Before it was the craft beverage capital, Grand Rapids was crowned Beer City, thanks to its vibrant craft beer scene. The Beer City Brewsader® Passport is a smartphone app that will help you explore the 40+ breweries in the Grand Rapids area. Collect digital stamps at eight breweries, and you’ll earn a free t-shirt. Note: The Craft Pass is not replacing the Brewsader Passport—Craft Pass GR ends October 31 while the Brewsader Passport is ongoing.

If you’re starting to feel a little thirsty, sign up for the digital pass and start planning which Craft Pass GR stops you’re going to make. Grand Rapids has both Uber and Lyft in addition to public transportation, including the free downtown circulator, The DASH, as well as taxis and other transportation services.

Before you go, visit the Craft Pass GR page for updates on participating locations and the Grand Rapids Travel Updates & Openings page for area health and safety guidelines. Cheers!

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