As one of the top travel destinations to visit in the nation, Grand Rapids’ attractions are endless. Whether you’re an animal lover, history buff, art connoisseur, or theatre fanatic, Grand Rapids has an attraction that will spark your interest and keep you coming back for more.

Thanks to the introduction of Culture Pass GR, there’s a way to experience a variety of Grand Rapids’ attractions without breaking the bank.

Grand Rapids named one of America's Top 5 Underrated Cities due to its hyper-local restaurants, craft breweries, and museums.
- Travel + Leisure October 2017

Families observing the animals at John Ball Zoo in West Side neighborhood

Photo Credit: Experience Grand Rapids


What is Culture Pass GR?

Culture Pass GR encourages visitors to “see and save” by allowing access to a collection of the best of Grand Rapids’ cultural attractions and activities with one price.

With the pass, you’ll receive free admission to some of Grand Rapids most sought-after attractions, most within close proximity each other:

The three-day pass is the easiest and most cost-effective way to experience the vibrant art and culture in Grand Rapids.

Don't miss out on the fun! Your Culture Pass expires six months after the purchase date if you don't use it.

Photo Credit: Experience Grand Rapids


How does Culture Pass GR work?

Once you purchase Culture Pass GR on the Experience Grand Rapids website, the pass is delivered instantly to your phone via text and email. Your pass can even be saved to your phone’s home screen for easy one-tap access, or you can use the “print-at-home” function for a physical copy.

When you arrive at an attraction, simply show the pass on your phone or voucher to redeem your discounts and special offers.

After the first scan of your pass, you’ll have 72 hours to visit all of the attractions under the Culture Pass GR umbrella.

As an added perk, passes don’t expire for six months after the date of purchase if you choose not to immediately activate the pass.

Visitors to the Grand Rapids Public Museum

Photo Credit: Mod Bettie


Does Culture Pass GR offer additional discounts?

Your Culture Pass also gives you access to exclusive discounts to even more attractions and Grand Rapids staples.

For example, Broadway Grand Rapids offers pass-holders 10 percent off tickets for select performances and you can save 20 percent on items purchased in the GRAM Store. You can even take advantage of a free ballet class through Grand Rapids Ballet.

With Culture Pass GR, exclusive discounts are available through:

  • Actors’ Theatre Grand Rapids
  • Circle Theatre
  • Grand Rapids Civic Theatre
  • DeVos Performance Hall
  • Opera Grand Rapids
  • River City Improv
  • Van Andel Arena
  • TreeRunner Grand Rapids Adventure Park

To make the most of your 72-hour pass, spend the night at one of Grand Rapids’ many hotels, or view the city’s hotel packages for special deals and discounts!

For more information and to purchase passes, visit the Culture Pass GR website.