Grand Rapidians looking for great shopping and great prices need look no further than their own backyard! Tanger Outlets recently opened adding over 75 affordable shopping options to residents of Grand Rapids and beyond.

“Grand Rapids is already a shopping mecca, but they had a void with outlet centers,” said Randy Zimmerman, general manager of Tanger Outlets Grand Rapids. “And Tanger decided to fill that void.”

Tanger (rhymes with hanger) Outlet malls provide the best of both worlds for fashionistas and bargain hunters alike.  By making purchases directly from brand name manufacturers, Tanger Outlets offer merchandise at 30%-70% below retail every day. And the vast majority of items are first quality and in-season. Win-win!

Zimmerman said Tanger sets itself apart from other outlet malls with the many amenities they offer to make your shopping experience more enjoyable. He added Tanger Outlets provide superior customer service, a great retail mix, and a shopping friendly layout. To make the large area inviting and comfortable, the outdoor shopping center offers many open common areas such a fire pit with seating for people to relax and charging stations around the center for electronic devices. Tanger works to anticipate your needs. And your children’s needs!

“We also have a play area with a soft surface that is fenced for kids to run around in and let off some steam,” Zimmerman said.

With nearly 350,000 feet of retail space, it might be easy for some to feel overwhelmed. But don’t worry, there’s an app for that. Available for Android and Apple devices, the app provides a shopping experience customized to your needs. It offers shopping tools, location-based offers and of course directions to the mall taking some of the guesswork out of your day so you can better focus on the stores ahead.

Before setting off, be sure to check the Tanger Outlets website for the latest coupons and deals. And for a small one-time charge of $10, you can join the TangerClub for access to free coupon books and to take part in their Tanger Rewards program.

“We have a number of retailers here that are unique to West Michigan including kate spade, Michael Kors, and Cole Haan,” said Zimmerman. “Our mission is to ‘wow’ customers.”