In my opinion, a year in the customer service industry should be just as required as the two semesters of a foreign language in college. Service, particularly in the food and beverage sector, provides a unique world view for every one who partakes. It's also just a fun job! Heather Missad, a Grand Rapids service industry trailblazer, might agree with me. "I love creating a legacy for other people who treat this job as a profession," says Missad. In the past twenty years, Heather has been a part of GR's cocktail culture from the ground up. After admitting how behind the times the city had been in the past, she says "I understood Grand Rapids was going to come into its own...and I wanted to be a part of its growing up." After opening restaurants all over the city and helping the staff prepare to move forward with creative cocktails, Missad finally feels as though Grand Rapids has made progress toward that goal. She credits restaurants as the main reason this transition has not been pretentious: the slow ease into the cocktail scene has made it accessible and fun for all palates....
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