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  • Downtown
    Enjoy a huge range of entertainment, dining, shopping and sightseeing opportunities, all within an easy, eye-catching 10-minute walk.
    West Side
    From tigers and coffee to meat markets and Mexican restaurants, the West Side is a fascinating mix of old-school and up-and-coming.
    Grit, growth and creativity characterize this downtown neighborhood, which boasts unique galleries, clever dining spots and many pleasant…
    Heritage Hill
    One of the nation’s top old-house neighborhoods – with 1,300 buildings dating back to 1844 – is just a five-minute walk from downtown.
    Medical Mile
    This world-class health-sciences corridor is spurring new retail and residential developments well beyond its namesake mile.
    North Quarter
    The city’s largest park, tiniest burger joint, oldest sweet shop and newest best-bar winner are just a few of the pleasures that await visitors.…
    Diversity is the hallmark of Southtown, with numerous ethnic groups contributing to a vibrant mix of restaurants, shops and events.
    An eclectic mix of specialty shops, galleries, restaurants and entertainment venues reflect this area’s friendly, funky, fabulous character.

    Ashley Gechoff

    Ashley Gechoff

    Executive Assistant

    AKA: Chief of Chatter
    (616) 258-7388 ext. 3565

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    Provide administrative assistance to members of the leadership team.


    Bachelor's in Elementary Education, with an emphasis in Language Arts - Central Michigan University, Certified Tourism Ambassador (CTA)

    How long have you worked in the Tourism Industry?

    4 years

    How did you become a part of the Tourism Industry?

    I fell in love with Grand Rapids, moved here and as soon as I got an opportunity to work for EXGR, I took it and will never look back! It is so much fun promoting a city that is so wonderful!

    One piece of advice or tip you would give to a first time visitor to Grand Rapids?

    For your first time to Grand Rapids you have to check out all of our main attractions, Grand Rapids Art Museum, Urban Institute of Contemporary Art, Grand Rapids Public Museum, Ford Museum, John Ball Zoo, and of course Frederik Meijer Gardens!