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Kate Herron

Kate Lieto

Director of Marketing

AKA: Collaboration Queen
(616) 258-7388 ext. 3553


Making Grand Rapids the best place that it can be through community collaborations- I sometimes describe my role as "the dot connector."


MBA: Western Michigan University
BBA: Grand Valley State University
CTA: Certified Tourism Ambassador
CCTP: Certified Culinary Tourism Professional

How long have you worked in the Tourism Industry?

6+ Years

How did you become a part of the Tourism Industry?

I started at Experience Grand Rapids as a Marketing Intern through GVSU knowing very little about tourism and the industry as a whole. I quickly realized that it was the most fun industry to be a part of.

Favorite Vacation Spot?

Japan! We honeymooned there recently and were enchanted with the beautiful gardens, the amazing food and the very kind locals.

One piece of advice or tip you would give to a first time visitor to Grand Rapids?

Add on that extra night! there is plenty to see and do (and eat, and drink...)