Kelly Messerly, CTA

Marketing Content Manager
aka Editorial Ace

Kelly tells stories for a living – stories about what makes Grand Rapids a great travel destination. “I get to deal in good news,” she says. “I’m lucky to have a gig that tells the positive stories of our community while also advocating for, and contributing to, its continual improvement.”

Whether it’s the tale of a new restaurant or a new accessibility feature, whether it’s told in an online blog or our annual Visitors Guide, every editorial item passes through Kelly. She identifies traveler-tantalizing stories, works with writers and designers to present them in a captivating fashion, and then makes sure they reach the intended audiences.