New Trip
  • Your Trip is Empty
View My Trip ›

Lisa Verhil

Lisa Verhil, CTA

Visitor Services Manager

AKA: Welcome Wizard
(616) 258-7388 ext. 3578

Facebook IconTwitter Icon LinkedIn


Manages and builds support for visitor services functions of Experience Grand Rapids. Specific programs include the airport visitor information area and the county-wide Certified Tourism Ambassador (CTA) program. These efforts directly impact the expansion of a visitor-centric destination, which helps to attract and expand tourism and convention bookings.


MBA in Educational Administration and Leadership from MSU
BS in Secondary Education from CMU
 Major: Recreation and Parks Administration/Community Ed.
 Minor: Interpersonal and Public Communication
Certified Tourism Ambassador (CTA)
Secondary Teaching Certificate

Volunteer Associations:

Grand Rapids Chamber of Commerce Ambassador, Primary Contact for new Members and participate in Ribbon Cutting Ceremonies.
Kids Food Basket

Professional Associations:

Kent County Hospitality Association
Grand Rapids Chamber of Commerce Ambassador

How long have you worked in the Tourism Industry?

For over 10 years, 4 at Experience Grand Rapids.

How did you become a part of the Tourism Industry?

When I started dating my husband and worked with him in the restaurant.  I got reacquainted with my "Greek hospitality gene," and the restaurant became too small. I reached out to Doug with an idea to train front line service staff, and over a cup of coffee the idea of the CTA Program was started in 2009. Thanks to the hoteliers who raised the room tax in 2012, we started the CTA program in 2013.

Favorite Vacation Spot?

I really don't have a favorite, but I love to travel and learn about other cities.

One piece of advice or tip you would give to a first time visitor to Grand Rapids?

Thank you for coming to Grand Rapids, tell others what a great place we have here and come back soon!

There is something for everyone here with many attractions and events that transcend age. Just let us know what is of interest to you, and we can direct you there.