BISSELL's History Through Advertising and Design
Thursday, February 13, 2020, 7:00 pm
Main Library - 111 Library St NE
Melville Bissell patented his first carpet sweeper in 1876, beginning a long history of cleaning innovation. Melville and his wife Anna began making and selling these sweepers out of the second floor of their crockery shop. The business grew and, in 1883, a factory was built in Grand Rapids specifically designed for manufacturing carpet sweepers. When Melville unexpectedly died in 1889, Anna took control of the company, becoming one of the first female CEOs. She continued the BISSELL tradition of creative sales, and advertising techniques were developed that propelled the company to prominence around the world. Explore the Grand Rapids=based company's rich history through advertising, design, and brand collections that include influences from notables such as Claude C. Hopkins and Harley Earl. Learn about some of the people, products and key milestones that influenced BISSELL's success. This program is co-sponsored by the Grand Rapids Historical Society.