What you need to know to visit the area.

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Industry Support

Experience Grand Rapids is committed to helping our area businesses emerge from the COVID-19 shutdown as safely, smartly and profitably as possible. We encourage you to take advantage of the tools and resources presented here as you plan for the future of your business. We will be posting additional content as the situation and your needs evolve, so bookmark this page and check back often.

The Pure Michigan PledgeThe Pure Michigan Pledge

Pure Michigan announced a statewide safety pledge for business, tourism and local communities. Building on the “Two Peninsulas, One Pure Michigan” message of strength and unity across the state during COVID-19, Pure Michigan is encouraging businesses, visitors and local communities to take the Pure Michigan Pledge, a promise to uphold local safety protocols and CDC travel guidelines to travel safely this summer season and beyond. Experience Grand Rapids has taken the pledge, will you join us?

Business Updates

Please complete this form to communicate to Experience Grand Rapids important details about your business. We will use this information to update your web listing on ExperienceGR.com and help publicize your business to our audience.

Virtual Tourism Forum

Get a look at the State of Tourism in Grand Rapids and Kent County and what Experience Grand Rapids' approach to plan for recovery.

Watch the Virtual Tourism Forum

Kate Lieto and Laura Edgington present at our Virtual Tourism Forum.

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Download Virtual Tourism Forum Presentation

Download your copy of the Virtual Tourism Forum presentation.

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Marketing Resources

Experience Grand Rapids is here to assist our local community as Grand Rapids area business begin to reopen.

Dream Grand Today, Experience Grand Rapids Tomorrow Toolkit

Our new promotional campaign invites people to “Dream Grand” ­– to imagine all the cool things they can do in Grand Rapids and Kent County when they feel comfortable doing so. You can leverage our investment in traditional and social media branding by incorporating Dream Grand into your own messaging.…

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Digital Marketing Guide

Business is changing and things are moving at a rapid pace. Keeping your online presence updated is more important than ever before. Our team has created this Digital Marketing Guide to help you ensure that your online presence matches what you have to offer customers.…

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Business Resources

We’ve continued to research, monitor and track all facets of the tourism and hospitality industries throughout the course of the pandemic. Along the way, we’ve compiled the following expert guidance from Michigan Economic Development Corporation (MEDC) and the West Michigan COVID-19 Business Coalition. Experience Grand Rapids is a convening member of the coalition and have participated in many of the workgroups to help reopen the state.

Michigan's Safe-to-Travel Proposed Guidelines

MEDC has worked with industry partners all over the state to help establish guidelines for tourism organizations to follow as they reopen. Explore the many recommendations.…

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MI Local Biz: COVID-19 Small Business Support Program

Eligible small businesses experiencing economic challenges as a result of COVID-19 can apply for this crowdfunding match grant. Dollars will be matched by the Michigan Economic Development Corporation on a 1:1 basis, up to $5,000. Learn more about this opportunity.

Restarting Business Operations

The West Michigan COVID-19 Business Coalition has compiled a library of resources for business owners across a variety of industries to provide some direction on best practices for restarting business operations following the COVID-19 economic shutdown.…

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Employee Resources

COVID WM offers assistance with unemployment and federal programs and job opportunities within the community.…

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Additional Assistance

Explore information on state legislation, best practices, health updates and other helpful tools provided by the West Michigan COVID-19 Business Coalition.…

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