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Industry Support

Experience Grand Rapids is committed to helping our area businesses emerge from the COVID-19 shutdown as safely, smartly and profitably as possible. We encourage you to take advantage of the tools and resources presented here as you plan for the future of your business. We will be posting additional content as the situation and your needs evolve, so bookmark this page and check back often.

Marketing Resources

Experience Grand Rapids is here to assist our local community as Grand Rapids area business begin to reopen.

Dream Grand Today, Experience Grand Rapids Tomorrow Toolkit

Our new promotional campaign invites people to “Dream Grand” ­– to imagine all the cool things they can do in Grand Rapids and Kent County when they feel comfortable doing so. You can leverage our investment in traditional and social media branding by incorporating Dream Grand into your own messaging.…

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Digital Marketing Guide

Business is changing and things are moving at a rapid pace. Keeping your online presence updated is more important than ever before. Our team has created this Digital Marketing Guide to help you ensure that your online presence matches what you have to offer customers.…

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Business Resources

We’ve continued to research, monitor and track all facets of the tourism and hospitality industries throughout the course of the pandemic. Along the way, we’ve compiled the following expert guidance from the West Michigan COVID-19 Business Coalition. Experience Grand Rapids is a convening member of the coalition.

Restarting Business Operations

The West Michigan COVID-19 Business Coalition has compiled a library of resources for business owners across a variety of industries to provide some direction on best practices for restarting business operations following the COVID-19 economic shutdown.…

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Employee Resources

COVID WM offers assistance with unemployment and federal programs and job opportunities within the community.…

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Additional Assistance

Explore information on state legislation, best practices, health updates and other helpful tools provided by the West Michigan COVID-19 Business Coalition.…

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