Dynamic Variation:

Buyer Personas- Gen X

In 2002, research on buyer personas changed the way that companies market to consumers. From a sales training perspective, there is no better way to equip a sales or marketing staff than to acquaint…

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Leaving Las Vegas

Can your hometown compete with Las Vegas as a conference venue? For Configura, which has its North American headquarters in Grand Rapids, Michigan, it certainly did. For the first five years of the…

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