Case Studies

Grand Rapids first earned its Beer City USA moniker in 2012. Since then, its reputation for quality craft brews has continued to grow. Check out the highlights from Home Brewers Association's annual... Read More ›

Adam London had a challenge. As a board member for the National Environmental Health Organization, he and his colleagues are responsible for planning an education conference that draws health officers... Read More ›

Whether it’s Snapchat, Twitter, Instagram, Facebook, LinkedIn or something that hasn't been created yet, social media has become part of the fabric of everyday life. Because of that, meeting and event... Read More ›

Experience Grand Rapids was there to support him in whatever way he needed. Ruppert said most people find that hard to believe. “When I approach someone locally to offer our services, they’re always... Read More ›

Food and beverage teams at hotels and meeting venues have to be flexible to cater to the needs of their various clients. Meal planning for hundreds of high school students might look very different... Read More ›

When Experience Grand Rapids began working with an organization that would bring 3,000 mostly Hindu attendees to the city, they reached out to Fred Stella, Prachark (which is Sanskrit for Outreach... Read More ›

Grand Rapids, Michigan, already capitalizes on the namesake river running through its heart. The city’s convention center and three of its downtown hotels sit on the river along with its performance... Read More ›

In Michigan, people know parks are not just for summer. And nobody knows that more than the Michigan Recreation and Park Association, now known as mParks. When the organization recently met in Grand... Read More ›

Grand Rapids and Kent County, Michigan, are known for their strong agriculture business, including farm markets and farm experiences. In fact, even those in the agriculture industry gather here to... Read More ›

“Grand Rapids? Why Grand Rapids?” That's what Laura Smith, chief advancement officer for the National Assembly of State Arts Agencies, heard when NASAA announced last year that the 2016 assembly would... Read More ›

Four-part harmony is the activity of choice when members of the Pioneer District Barbershop Harmony Society meet for their conventions. However, when organizers choose a location, they do want to have... Read More ›

Since 2004, students from more than 100 high schools across Michigan have been meeting in Grand Rapids to hone their leadership, citizenship and technology skills through the Michigan Association of... Read More ›

Each year, thousands of students and instructors gather in the DeVos Place convention center and DeVos Performance Hall in Grand Rapids for the annual Michigan Music Conference. For many students, it... Read More ›

It would be very difficult to find fruits or vegetables growing outside during the winter months in Grand Rapids, Michigan. But every December, that is the main topic of conversation inside the DeVos... Read More ›

The Mid-America Oireachtas came to Grand Rapids for their competition in 2012 and had so much fun, they came back in 2013. More than 3,000 young Irish dancers from 14 states filled area hotels and the... Read More ›

When the topic of the national conference for CEOs for Cities is “The Art of a Collaborative City,” Grand Rapids, Michigan, offers a prime example: ArtPrize. CEOs for Cities is a national network of... Read More ›

The fact that Grand Rapids is home to the Meyer May House designed by Frank Lloyd Wright drew the interest of the Chicago-based ​Frank Lloyd Wright Building Conservancy for its annual conference in... Read More ›

It's always nice to hear what your guests are saying about a visit to your home. Over several months, we collected feedback and comments from meeting organizers and attendees at various events held... Read More ›

The annual delegate assembly of Goodwill Industries International brings together about 500 people, including the CEOs and board members from more than 140 Goodwill organizations across the United States and Canada. That’s a lot of good in one place!... Read More ›

Video jail visitation demonstrations, examples specially manufactured toothbrushes, and workshops on jail management, use of force and complying with federal laws were on the agenda when the American Jail Association’s 32 nd Annual Training Conference and Jail Expo came to Grand Rapids The American Jail Association represents the 3,300 jails throughout the United States and members gather each year for training sessions and exhibits of the latest services and technology for the industry.... Read More ›