A Grand Investment logoMichigan, the state that put the world on wheels, is now redefining the mobility paradigm in the U.S. In fact, few cities of comparable size are as focused as Michigan’s second largest city – Grand Rapids – when it comes to keeping a clear eye on moving people in the city of tomorrow.

Grand Rapids has a vision for transportation in the city of tomorrow. And while it includes a world where ridesharing and autonomous vehicles change how we get around town, the vision extends well beyond cars. It’s a vision rooted in a comprehensive master plan and supported by a thriving bus rapid transit system and a growing bicycle infrastructure, among other elements. The vision is multi-modal, reflecting the city’s deep appreciation for the varied types of transportation needed to enhance quality of life and support future economic growth. What you find here is:

  • An all-encompassing Vital Streets master plan to ensure every street in the city works to move everyone in the safest, most efficient and most pleasant, as well as the most environmentally friendly, way possible;
  • An award-winning public transit system known as The Rapid, which is about to start work on a second bus rapid transit (BRT) line; and
  • A progressive bicycle infrastructure and a sharp focus on bike safety – over 80 miles of bike lanes constructed since 2012 and the first Michigan city to adopt a rule requiring five feet of clearance (rather than the typical three) between a passing vehicle and a cyclist.

“Grand Rapids is quickly becoming a hot-growth city, and we’re looking to get ahead of the curve in terms of population trends, the housing market, and future mobility demands,” said Tim Mroz, of The Right Place Inc., West Michigan’s economic development organization. “We want to be a beacon for growth, stay true to our green roots, and avoid transit congestion to ensure Grand Rapids is a place where people and businesses thrive.”

Vital Streets bicycle infrastructure

Photo Credit: City of Grand Rapids


A master plan for vital streets

So, yes, creating a top-tier city is on the agenda. And providing an infrastructure for that ambitious goal is the city’s Vital Streets plan.

This master plan classifies every street in Grand Rapids according to its use, outlining best practices for future sustainable development. It identifies the kind of transportation major roads are best suited for, whether vehicles, bicycles, freight, public transit or a blend of all. Adopted by the city in December 2016, Vital Streets combines the "complete street" philosophy of roads for all modes of transportation and every user with the "green street" philosophy of green infrastructure and stormwater management.

City Planning Director Suzanne Schulz is ebullient when describing the impact of the plan. “This is a national award-winning plan with strong public support,” she said. That includes not only on-going public engagement in project planning, but also a recent ballot measure to help finance needed infrastructure.

Grand Rapids has nearly 200,000 residents, and about 6,000 currently live downtown. But the city is planning for 10,000, with hundreds of housing units coming online downtown and in surrounding neighborhoods.

“Grand Rapids has great restaurants and businesses that the community supports and that make the city unique,” Schulz said. “Public investment in infrastructure spurs private investment, resulting in more thriving storefronts, stronger neighborhoods and a higher quality of life for all.”

Making all of that work is the Vital Streets plan, which uniquely marries the complete streets and green street philosophies. The city put that thinking to work in creating the 2.2-acre Joe Taylor Park on top of a storm water treatment facility.

“It’s really unique to merge public infrastructure to leverage quality-of-life improvements with a park in the middle of a neighborhood,” Schulz said. “We try to consider the entire context.”

The DASH was re-branded in 2018.

Photo Credit: Experience Grand Rapids


Public transit: moving the city’s lifeblood

That comprehensive approach is also part of Nick Monoyios’ thinking. The long-range planner for The Rapid public transit system said the city is working with several agencies to create robust public transportation options.

“It’s more than drawing lines for routes,” Monoyios said. “We want to develop a system that is inviting for people to use on a regular basis, sparking business attraction and retention.” In addition to dependable service, that involves attractive and convenient bus stops, mobile ticketing and Internet applications that show real-time arrival schedules, for example.

“We’re not anti-car or anti-parking, but transportation is the second-highest household expense after housing, and we want to provide choice,” Monoyios said. “We’re shooting for efficiency and convenience, but also equity in terms of meeting the needs of all residents, at all income levels.”

Ridership has consistently increased on the city’s (North/South) Silver Line BRT service, which has drawn the attention of other cities looking to improve their public transit infrastructure. A second BRT service – the (East/West) Laker Line, for which Monoyios serves as project manager – is in the planning stage.

In addition, the city’s Downtown Area Shuttle (DASH) system provides free shuttle service so people only have to park once when they are downtown.

But further improvement is Monoyios’ top priority, and he’s passionate about the mission. “Public transit is the veins and arteries of the city, providing for the movement of people who are the city’s lifeblood,” he said.

Silver Line BRT

Photo Credit: The Rapid


From buses to bikes

Enhancements to the city’s bicycle infrastructure are also in the works. The city recently completed a feasibility study for a bike sharing program that would put 800 bikes at 100 stations downtown and in surrounding neighborhoods over the next five years. Ultimately the program, which allows people to rent bikes by the hour, would cover nearly 18 square miles.

Josh Naramore, manager of the city’s Mobile GR and Parking Services, co-authored the report with colleague Kristin Bennett. They worked with a 19-person steering committee that met with bike sharing experts and focus groups. The intent was to consider what the people of Grand Rapids said they want, need and can afford. The year-round program is designed to be financially sustainable.

“We’re looking to make bike sharing a part of the city's larger transportation strategy, to make Grand Rapids a truly multi-modal community,” Naramore said. “Our focus is on moving people and providing services so they can traverse the city in a way that enhances the city’s economy and quality of life.”

Our focus is on moving people and providing services so they can traverse the city in a way that enhances the city’s economy and quality of life.
- Josh Naramore Manager of Mobile GR and Parking Services

That requires sound bicycle infrastructure, including bike paths, protected bike facilities, and strategies for bikes to share the roadway with other modes of transportation on well-maintained streets – all elements of the Vital Streets plan.

“We want to reduce the need for people to have a car and drive alone, and to provide options for people to do that,” Naramore said. “If you don’t want to own two or more cars, what are the services we can offer?”

There’s a “loose target” to increase the number of people not driving alone in Grand Rapids to 10 percent of the population, he said. Currently, just 2 percent fall into that category, but bicycles are a way to help get that up to 6 or 7 percent over the next 15 to 20 years.

Grand Rapids is at a distinct advantage for addressing such infrastructure challenges because it is a smaller mid-size city with great support from the public sector, including universities, and also from the private sector, Naramore said. Additionally, the city has geographic proximity ­– it's not spread over a large area.

But what has most impressed him are the high goals the city sets for itself in addressing the challenges of modern urban living.

“Whatever the city does, the ultimate question is always: How does it improve the economy and quality of life for people who live here? The city is committed to having honest conversations about what Grand Rapids has been and what it can be.”

What those conversations have produced is a city that addresses the infrastructure challenges of today with a determined focus on what tomorrow may bring.

Ionia Fulton Bicyclist

Photo Credit: City of Grand Rapids


A Grand Investment is an ongoing series exploring the business landscape of Grand Rapids. Michigan’s fastest growing metro area and one of the nation’s strongest economies, Grand Rapids is fueled by a creative, collaborative spirit that generates global, national and entrepreneurial investment. This series highlights leading sectors of the local economy and underscores the city’s suitability for innovation-focused meetings.

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