Partner Toolkit

The Experience Grand Rapids team has created this promotional toolkit for your use. We hope that you will use our toolkit to help you spread the word about Grand Rapids and Kent County as a destination, and keep our visitors informed!

We understand that every brand has their own rules and guidelines as to what can and cannot be shared.
Some ideas for how to use this content include:

  • Social media posts (Facebook, Instagram, Twitter, LinkedIn, etc)
  • Newsletter content
  • Reservation system content (hotels)
  • Imagery and videos for lobby televisions
  • Keeping your front line staff informed about upcoming events and happenings in our area

PLEASE READ BEFORE PHOTO/VIDEO ASSET USE:  These are the terms for our visual assets provided.  Please credit Experience Grand Rapids in all photo and video use. Examples for use: eNewsletters, social media channels, and website use to promote our destination. Examples when not to use: photography/video cannot be used for hanging prints, printed materials, and/or digital ads for your organization/property. This is in agreement with our photographers and models which is very important to uphold.

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If you have questions about use or want to chat further, touch base with Jaylyn McCloy, Marketing Partnership Manager at