Promotional Tools
Your conference dates and venue are set, you’re designing a great program, and now it's time to promote the event to potential attendees. Our Grand Response™ Convention Services team offers a variety of easy-to-use tools to help you build attendance for your Grand Rapids event, including save-the-date announcements, ads, photos, videos, social media tips and more. You can use any or all of them to generate excitement for your meeting or convention.
Of course, you can always reach out to our Grand Response™ Convention Services team for help customizing materials to suit your unique needs. For example, you may want to focus on one or more unique Grand Rapids assets that will resonate most strongly with your group members. Our destination distinctions include:
- Art & Culture – 1 of the 10 Best Cities to See Amazing Art (USA Today)
- Craft Beverages – America’s Craft Beverage Capital (USA Today)
- Food – #1 Most Affordable U.S. Foodie City (WalletHub)
- Outdoor Recreation – America’s #3 Most Outdoor-Friendly City (Cairn Consulting)
- Family Fun – #4 U.S. Place for an Enriching Family Trip (BBC)
- Downtown – Top 14 Most Walkable U.S Cities (Holidays.com)
- Sustainability – America’s Greenest City (Fast Company)
We can help you showcase these and other elements of the city that best support the mission of your group and appeal most strongly to potential attendees.
We’re here to help you start promoting your event as soon as you’re ready – at least a year in advance, ideally. Contact us even sooner for help brainstorming a custom campaign to keep the excitement building all year long!
Tools to Build Attendance
Get a printed piece to distribute at preceding events you’re hosting or via mail.
Customize full- and half-page ads for programs leading up your GR event.
Personalize a magnet with your event dates as a constant reminder for attendees.
Use our social media and digital tools to get attendees excited about your Grand Rapids event.
Fun, walkable city with lots to do in the evenings.
- Kym Conis, American Mold Builders Association, 2025
Cool Facts about GR
Expedia designated Grand Rapids a “Super-Cool” city in 2017, and we’ve gotten even cooler since. LinkedIn named Grand Rapids the #1 U.S. City On The Rise in 2025 and CNN included us on its 2024 list of America’s 10 Best Towns to Visit. Also in 2024, Forbes Magazine called us “the best right-size city in America,” TimeOut hailed our Beer City Ale Trail as one of America’s Best Food & Drink Trails, and Airports Council International honored our Gerald R. Ford International Airport as the best, easiest, cleanest and most enjoyable North American airport in its size class.
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