The mission of Experience Grand Rapids is to strengthen the region’s economic vitality and quality of life by marketing Grand Rapids/Kent County as a preferred visitor destination. What does that really mean? It means that we inspire tourism and conventions through short-term promotions, long-term marketing and sales strategies, and a focus on community developments that will impact the visitor experience.
Experience Grand Rapids is the official Destination Marketing Organization (DMO) for the area. We are the only community resource devoted to marketing the destination brand by raising visitor awareness of the region’s product – i.e., its appeal as a tourism and convention destination. Our efforts produce millions of dollars in direct and indirect revenues and taxes that uplift the local economy.