About Experience Grand Rapids
Experience Grand Rapids is the official Destination Marketing Organization (DMO) for the area. We are the only community resource devoted to marketing the destination brand by raising visitor awareness of the region’s product – i.e., its appeal as a tourism and convention destination. Our efforts produce millions of dollars in direct and indirect revenues and taxes that uplift the local economy.
The mission of Experience Grand Rapids is to grow an exceptional community by sharing Grand Rapids with the world. What does that really mean? It means that we inspire tourism and conventions through short-term promotions, long-term marketing and sales strategies, and a focus on community developments that will impact the visitor experience.
Our Vision
To be the must-experience Midwest destination
Our Mission
To grow an exceptional community by sharing Grand Rapids with the world
Research & Findings
Halo Study
The study examined how our destination marketing efforts impact perceptions of Grand Rapids across seven critical economic development indicators. The results are remarkable.
Resident Sentiment Survey
This research gave our team a unique opportunity to engage with locals on tourism. It equipped us with a comprehensive understanding of public opinion of tourism and its impact on our regional economy.
Experience Grand Rapids is fortunate to enjoy the support of a community that understands and appreciates the value of business and leisure travel to the area. In return, we strive to keep community members informed on what we are doing and how our efforts impact the local economy and quality of life.Stay informed about Experience Grand Rapids, sign up for our quarterly newsletter, Friends of Experience GR newsletter.
Experience GR: Making an Impact
Have Questions, comments, concerns or suggestions? The Experience Grand Rapids team wants to hear them all! Contact us today.
Learn who makes up the Board of Directors for Experience Grand Rapids, what the mission is of our organization.