Join Our Team

Experience Grand Rapids is seeking a Marketing Event Calendar Intern to assist with populating the community calendar of events on ExperienceGR.com. As the most viewed area of our website, the calendar is a crucial component of our tourism marketing strategy, providing visitors and residents with up-to-date information on area events and reasons to visit the Grand Rapids area. The ideal candidate will be responsible for maintaining the accuracy and appeal of the calendar and integrating across ExperienceGR.com, ensuring it remains a valuable resource for our audience.  The person in this unique role will have the opportunity to be in-the-know about all the exciting happenings taking place in the Grand Rapids area and gain experience in a CRM system.

Responsibilities:

Include but are not limited to the following:

• Event Collection and Publishing:
  • Collect, review, and curate event submissions from various sources to populate the community calendar utilizing the organization’s CRM system.
  • Approve calendar of event entries submitted to our partner portal by the community through a database system, in accordance with Experience Grand Rapids publishing guidelines.
  • Follow guidelines for cross-publishing events to Michigan.org
  • Utilize the Content Management System (CMS) to connect events to key areas of Experience GR.com, ensuring event content is displayed across the site.
• CRM Data Management:
  • Maintain and update the CRM system with accurate event information and community submissions.
  • Utilize the CRM to track relationships with community partners and event organizers.
  • Perform routine data clean-up to ensure data integrity and consistency within the CRM system.
• Collaboration:
  • Work with the Marketing Partnership Manager, event organizers and other partner entities to gather  necessary details and updates to ensure satisfaction of event calendar listings.
  • Collaborate with various departments, including Marketing, and Engagement/Inclusion to align with overall organizational goals and tourism trends.
  • Work closely with our Social Media publishing team regarding the social posting of key upcoming events.
  • Assist with Social Media monitoring efforts on a rotating basis (approximately one week per month).
  • Serve as an informational liaison to educate the marketing team on upcoming events.
• Quality Assurance:
  • Conduct regular checkpoints to verify the accuracy of event details and ensure content is displaying well.
  • Resize and optimize event images for consistency and aesthetic appeal on the website.
  • Work closely with the marketing team to ensure visual coherence with overall branding guidelines.
  • Follow organizational protocol to ensure full permissions are obtained regarding published assets.
  • Write and edit event copy to ensure quality event descriptions that inspire visitation to the destination.
• Continuous Improvement:
  • Stay informed about local events and tourism trends to identify opportunities for calendar improvement. This can be accomplished by following partner accounts on social media to stay up to date, attending internal marketing and staff meetings to learn about events, and researching events online.

Position Requirements:

• Ability to work 20 hours per week, flexible hybrid schedule.
• Hybrid position: remote + downtown Grand Rapids office (fully remote is not offered as an option).
• Possible evening/weekend on-call dates for some events and possible social media monitoring.
• If the applicant is a student, degree completion December 2025 or later desired.

Benefits:

• Paid internship, including paid downtown parking provided for duration of internship.
• Work environment conducive to learning, great experience! 

Desired Skill Set:

• Detail driven - Goes beyond surface level to thoroughly complete tasks and projects
• Passionate Grand Rapidian -Knowledgeable of the Grand Rapids area and what makes it a desirable destination
• Impressive communicator- Above average written and verbal communication skills
• Creative thinker - Provide creative input and positive approach to projects
• Independent worker – Able to complete tasks with minimal supervision
• Marketing maven- Understanding of marketing, social media, branding, tourism, website & social analytics
• Task juggler- Take initiative and capable of managing multiple projects at once by being organized
• Fast learner- Ability to quickly understand position-specific programs

Supervisor Description: