Tours & Experiences in Grand Rapids

Immerse yourself in the culture, cuisine and lifestyle of Grand Rapids with awesome interactive experiences and totally fascinating tours. Get a fresh perspective. Learn a new skill. And gain fascinating insights into the people and places that make this city so special.

Guided Tours

Enhance your travel experience with guided tours led by local experts. Discover the history and significance of Beer City USA on a tour of area breweries. Learn stories behind the city’s rich public art scene as you view downtown statues and sculptures. Go behind the scenes at John Ball Zoo, experience Frederik Meijer Gardens & Sculpture Park in a new way, and much more.

Whether you prefer to walk, ride, pedal or even run, you’ll find tours that engage, entertain and enlighten, on topics as diverse as the city itself.

Self-Guided Tours

Want to explore the city at your own pace, on your own time? Take advantage of a vast array of self-guided tours curated for different interests – including Black history, community legends, historic cemeteries, murals, painted ticket booths, “RAD” women, and sculptures & historic buildings.

Plot your own course along the 40+ breweries of the Beer City Ale Trail (and be sure to download the Beer City Brewsader® app – you’ll get a FREE t-shirt when you check in to eight breweries). Get the Flights of Flavor® digital pass to find local food & drink flights at area restaurants, breweries, ciders and distilleries. You’ll earn points toward FREE merchandise while you taste why Grand Rapids is both America’s Craft Beverage Capital and one of the nation’s Top 20 Foodie Cities.

Seasonal Tours

Visit Grand Rapids in any season for tours related to special events and activities. Guided and self-guided tours help visitors navigate and discover dazzling creative works during  ArtPrize, the world’s most attended art event, each fall (Sept.13-28.) World of Winter, (Jan. 10-March 2, 2025) America’s largest winter festival, includes tours of the festival’s art installations, the area’s Black history and other themes. There are also fall color tours, holiday lights tours, spring birding tours, summer garden tours and more.

One-of-Kind Experiences

Grand Rapids is filled with interactive, educational and fun hands-on experiences that will make your trip even more memorable. Make your own candles at Wax Poetic or craft your own custom fragrance at The Aroma Labs. Pick a bouquet at Lavender Life Farm or a bushel of apples on The Fruit Ridge. Learn leather crafting at Tandy Leather or snowboarding at Cannonsburg Ski Area. Embark on a wild animal safari at Deer Tracks Junction or a mountain bike adventure on The Merrell Trail.

You’ll find opportunities like these and much more in the list below and on our Calendar of Events, where you can find experiences and activities by category and date.

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Save on Attractions with Our Culture Pass

Receive admission into many cultural attractions around Grand Rapids as well as additional exclusive discounts with our $28.00 Culture Pass.