The Experience Grand Rapids sales team utilizes many methods to convince meeting planners to book their events here, including tradeshow appearances, one-on-one interactions and personal tours of the area. We recently added a series of videos to our sales mix, each designed to address specific needs of meeting planners.
“Grand Rapids: Crafted for Meetings” is a three-and-half minute overview of the region’s transportation, meeting space, accommodation, dining and off-site events options. It highlights some of the destinations we typically tour with meeting planners who come to town for a personal site visit, including the Gerald R. Ford International Airport, DeVos Place Convention Center and Amway Grand Plaza Hotel. Downtown is the focus because the video is aimed at national meeting planners of large-scale events, which our downtown convention neighborhood is well-equipped to handle.
Planners who visit Grand Rapids are much more likely to book a meeting here. This video is a “virtual visit” intended to pique planners’ interest in the real thing. The storyline, animations and music are designed to capture the viewer's attention and stand out from the typical meeting sales video. They also cleverly demonstrate how we empower planners to choose from an array of options to create a one-of-a-kind experience for their attendees.
“Crafted for Meetings” has been edited into a series of shorter videos focused on the area’s air travel, convention center, convention neighborhood, dining scene and offsite events capabilities. Our sales team uses all of the videos in presentations to meeting planners during tradeshows and at other EXGR-hosted events.
Meetings are big business in Grand Rapids, supporting not only our convention and hotel business partners, but also restaurants and attractions. They’re a vital part of the vibrant local economy – and now have a new tool to help book them. Take a look and see what you think!