The role of destination marketing Experience Grand Rapids uses an aggressive mix of marketing, group sales and promotional strategies to drive billions in visitor spending to our region. Each year…
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California-based Grand View Research reported that the North American beer tourism market generated $4.8 billion in revenue in 2023, and projected that revenues would double to more than $9.8 billion…
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It’s fair to say that the team at Experience Grand Rapids is passionate about the hospitality and tourism industry. We know it’s a vital economic driver and positively contributes to the quality of…
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Experience Grand Rapids has a near-century of success as the area’s destination marketing organization. We know what it takes – and who to partner with – to attract visitors, strengthen the region’s…
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Research helps Experience Grand Rapids shape and evolve marketing strategies that engage our diverse audiences. Longwoods International, a global leader in tourism industry market research, is one…
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Your travel experience begins here Whether you’re flying to Grand Rapids for a conference, taking the family to the Rockies for some summertime hiking, or flying in for a Beer City beercation with…
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Hospitality and tourism is booming in West Michigan. It’s no wonder. For decades, private and public sector partners in our community have rallied around a commitment to elevate Grand Rapids and Kent…
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Grand Rapids obviously doesn’t have the national profile of New York, Chicago, Los Angeles or Orlando. Meeting planners across the country may know little or nothing about our destination when we…
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"You have to see it to believe it." This saying resonates profoundly in the realm of destination marketing, especially when underscored by the pillars of Diversity, Equity, Inclusion and Belonging…
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At Experience Grand Rapids, we've long believed that our work is about much more than attracting tourists—it's about building our community's economic future. Our recent study by Longwoods…
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