Your travel experience begins here Whether you’re flying to Grand Rapids for a conference, taking the family to the Rockies for some summertime hiking, or flying in for a Beer City beercation with…
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Hospitality and tourism is booming in West Michigan. It’s no wonder. For decades, private and public sector partners in our community have rallied around a commitment to elevate Grand Rapids and Kent…
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Experience Grand Rapids has a near-century of success as the area’s destination marketing organization. We know what it takes – and who to partner with – to attract visitors, strengthen the region’s…
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The role of destination marketing Experience Grand Rapids uses an aggressive mix of marketing, group sales and promotional strategies to drive billions in visitor spending to our region. Each year, we…
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"You have to see it to believe it." This saying resonates profoundly in the realm of destination marketing, especially when underscored by the pillars of Diversity, Equity, Inclusion and Belonging…
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Nearly two-thirds (65%) of Americans ages 50-plus plan on traveling in 2024, according to AARP. With more leisure time and more disposable income than other age groups, older adults are a lucrative –…
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Grand Rapids obviously doesn’t have the national profile of New York, Chicago, Los Angeles or Orlando. Meeting planners across the country may know little or nothing about our destination when we…
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A Vision for 2024 and beyond As we close out another record year and look toward the future, the team at Experience Grand Rapids is driven by a powerful vision: To be the must-experience destination…
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The demand for hospitality and tourism workers is growing throughout Grand Rapids/Kent County as the region continues to boost its national profile as a great place to visit, play work and live. Yet…
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The Experience Grand Rapids sales team utilizes many methods to convince meeting planners to book their events here, including tradeshow appearances, one-on-one interactions and personal tours of the…
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