Andrea leads the delivery of our award-winning digital marketing programs, including the ExperienceGR.com website, social media platforms, email marketing and digital advertising. She directs the selection of technology solutions, integrates them into our existing solutions and supports the marketing team in employing them.
Andrea fearlessly embraces new tools and technologies – hence the “daredevil” moniker – and has helped the organization punch above its size in digital performance. While she spends a lot of time in cyberspace, she values human connection above all else. “I really like that I've made great friends with people all over the country in the tourism industry.”
Andrea Robyns, Marketing Technology Director
Photo by Experience Grand Rapids
Andrea joined Experience Grand Rapids as a part-time sales assistant in 2002 but was quickly moved to the marketing team. No surprise, as she previously served as Marketing Manager at Carson Wagonlit Travel, managing the marketing plans for seven travel agencies across the country. Armed with an advertising degree from Michigan State University, she “fell into travel – and am so glad I did!”