Aranza supports the internal operations of EXGR’s marketing department, helping us harness the power of big data, execute successful promotions and administer effective public relations strategies. One minute, she’s attending to our customer relationship management (CRM) database, the next she’s managing our Beer City Brewsader® program or coordinating the visits of journalists and influencers to Grand Rapids. She does it all with uncommon efficiency and insight.
We recognized Aranza’s talents when she interned with us as a college senior in spring 2022. We made her an offer to join our team full time later that year – before she even graduated with a B.B.A. in Marketing from Grand Valley State University. Prior to her time at EXGR, Aranza completed an accounting internship, demonstrating that she’s equally adept at both left-brain and right-brain thinking.
Born in Mexico, Aranza is “glad to have found a home in West Michigan where different cultural communities are embraced.”
Aranza Agoytia, Marketing Specialist
Photo by Mod Bettie for Experience GR