“Connecting the dots” is what Kate does best. She collaborates with community resources to make Grand Rapids the best place it can be for visitors and residents alike. She is the driving force behind such popular brand promotions as Beer Month GR, Restaurant Week GR, Cocktail Week GR and the Beer City Brewsader® Passport program – all of which boost the local economy in addition to positioning Grand Rapids as a prime travel destination.
Kate Lieto, Associate VP of Marketing
Photo by Experience Grand Rapids
Kate Joined Experience Grand Rapids as a Marketing Intern and worked her way up through several different positions before becoming Associate VP of Marketing, giving her a front row seat for the region’s explosive growth.
“Watching the Grand Rapids area evolve as a destination is one of my favorite parts of working here,” she says. “I enjoy meeting the people behind the city’s growth and helping them understand how tourism can fit into their businesses.”