Sports in Grand Rapids: What it takes to be #1 in the minor leagues

Grand Rapids is a Sports Town

Like much of the city itself, the Grand Rapids sports scene was born of an entrepreneurial spirit and a commitment to building a vibrant community. In the early to mid-‘90s, the founders of the West Michigan Whitecaps and the Grand Rapids Griffins saw what could be a booming sports town and contributed much to making that vision a reality.

The founder of the Grand Rapids Gold (formerly the Grand Rapids Drive) followed suit in 2014, capitalizing on the enthusiasm that its predecessors helped foster.

Their collective vision and determination – along with private investment, patience, and a loyal and passionate fan base – are what led Sports Business Journal to rank Grand Rapids-Comstock Park as the nation’s #1 minor league sports market in 2019.

Concurrent with the growth of our professional sports teams came a concerted effort to promote the region as a sports tourism destination. The West Michigan Sports Commission was founded in 2007 to bring more sporting events to the area. Experience Grand Rapids is the primary financial contributor to WMSC, and the two organizations work closely together to boost the number of visitors coming to the region to participate in or observe sporting activities.

“Grand Rapids residents are passionate players, spectators and supporters of all kinds of sports,” says Doug Small, president & CEO Experience Grand Rapids, himself an avid golfer and ardent fan of local sports teams. “We know how fortunate we are to enjoy an abundance of outdoor recreation opportunities, world-class facilities and extensive experience organizing and hosting sporting events – and we’re eager to share it all with visitors.”

In addition to the scores of local residents who flock to area golf courses, bike trails, pickleball courts, lakes and rivers, ski resorts and sports arenas every year, Small cites a recent study which found that 9 out of 10 respondents support the city hosting races, runs and other outdoor sporting events, as well as college and professional sporting events. More than 80% of respondents agreed that hosting youth and amateur sporting events benefits the local economy, improves quality of life, and boosts the health and wellness of the community.

Here's a brief look at the depth and diversity of our sports scene.

Pro Sports

The West Michigan Whitecaps, the High-A affiliate of the Detroit Tigers, have been playing baseball in what is now Lake Michigan Credit Union Ballpark (LMCU Ballpark) – a 10-minute drive from downtown Grand Rapids – since 1994. The Whitecaps became Grand Rapids' first professional sports team to win a championship in 1996, a feat they’ve repeated five times since. The team has broken several Midwest League attendance records over the years.

The Grand Rapids Griffins are the American Hockey League (AHL) affiliate of the Detroit Red Wings. The Griffins have played in downtown GR’s Van Andel Arena since they first formed in 1996, winning two league championships along the way. An average of 7,600+ fans attended each home game in the 2024-2025 season.

The Grand Rapids Gold are the NBA G League affiliate of the Denver Nuggets. Formerly known as the Grand Rapids Drive, the team came to GR in 2014 as an affiliate of the Detroit Pistons. The name was changed in 2021 when the team switched affiliations and in 2022, the Gold relocated from its original home arena to downtown’s Van Andel Arena.

In January 2024, the Grand Rapids Rise women’s volleyball team began its first season of play at Van Andel Arena. Grand Rapids’ first major-league women’s sports team, the Rise is a member of the Pro Volleyball Federation, North America’s premier professional volleyball league.

Professional soccer is coming to Grand Rapids in spring 207, when Michigan’s first MLS NEXT Pro soccer begins play in the new 8,500-seat Amway Stadium. Athletic Club Grand Rapids – aka AC Grand Rapids – hired World-Cup winning coach B.J. Snow as its VP of Sporting Operations & Strategy a year in advance of the first game to develop the club’s strategic approach, playing philosophy, scouting and recruitment, player development and more. Amway Stadium is located steps from downtown GR’s Bridge Street Entertainment District, giving soccer fans the opportunity to gather at the street’s many bars and pubs before walking to the stadium together – a hallmark of global soccer culture. Season ticket deposits go on sale June 3, 2026 – sign up for the ACGR newsletter for details and other news. 

Meijer LPGA Classic for Simply Give

This tournament has been a stop on the Ladies Professional Golf Association since 2014. Each June, more than 130 of the world’s top female golfers come to Blythefield Country Club , a 20-minute drive from downtown GR, to compete in a four-day, 72-hole stroke play competition. With a purse of $3 million in 2025 and a national audience via the Golf Channel, the Meijer LPGA Classic is one of GR’s signature sporting events. The event is sponsored by Grand Rapids based retailer Meijer, which donates a portion of the proceeds to help stock food pantries throughout the Midwest. Through 2024, the LPGA Classic generated more than $12 million to Meijer’s Simply Give program, the equivalent of 98 million meals.

Beer City Open Pickleball Championships

The first Beer City Open, held in 2018, involved 400 participants and a $12,500 purse. By 2024, those numbers had grown exponentially – with 1,000+ athletes competing for $100,000 in prize money. The 2024 event was the first year Major League Pickleball hosted their Mid-Season Championship at the Beer City Open, attracting 7,000+ spectators. The semi-final match became the most-watched match in league history, streaming on ESPN2.

The Beer City Open is held each July in downtown GR’s Belknap Park , home of the Grand Rapids Pickleball Club . GRPC organizes the tournament and has been the driving force in establishing Grand Rapids as a Midwest pickleball hub.

Amway River Bank Run

America’s largest 25K road race takes place in Grand Rapids every May, as it has since 1978. Consistently ranked as one of the premier road racing events in the U.S., the Amway River Bank Run also includes the only 25K Wheelchair racing division in the world, a 25K Handcycle division, 10K and 5K races, and more. Nearly 11,500 racers participated in 2026, competing for $101,200 in prize money.

Grand Rapids hosts a wide variety of additional race events each year, including four Boston Marathon qualifiers: Groundhog Day Marathon (February), Millennium Meadows Marathon (August), Last Chance BQ.2 GR Marathon (September) and Grand Rapids Marathon (October).

The Hartford Nationals

As a city committed to accessibility for all, Grand Rapids is excited to host The Hartford Nationals in 2026. The largest and longest-running national sports championship event for athletes with a physical disability, visual impairment or intellectual disability, the Hartford Nationals is expected to bring more than 400 athletes and 150 coaches to Grand Rapids to participate in sports including archery, para powerlifting para-triathlon, shooting, swimming, track and field, and wheelchair tennis. The weeklong event also includes clinics, education and social opportunities.

Meijer State Games of Michigan

Launched by the West Michigan Sports Commission in 2010, the Meijer State Games of Michigan is a multi-sport, Olympic-style competition that welcomes athletes regardless of age or ability. Summer Games include 35+ different sports held in and around Grand Rapids. Winter Games feature 20+ sports split between Grand Rapids/Michigan’s Lower Peninsula and Marquette/Michigan’s Upper Peninsula.

Meijer Sports Complex

Built by the West Michigan Sports Commission in 2014, the Meijer Sports Complex  hosts a variety of Meijer State Games competitions as well as youth and adult amateur baseball and softball tournaments. Located in Rockford, a 20-minute drive from downtown GR, the Complex has been so successful that the WSMC broke ground in late 2024 on a major expansion project to add new diamond fields, pickleball courts, a playground area, new concessions and bathroom facilities, and more parking.

Back to that Sports Business Journal accolade: “The SBJ ranking that placed Grand Rapids and our minor league teams at #1 legitimized us as a destination to the rest of the sports world,” says Mike Guswiler, president of the West Michigan Sports Commission. “Organizers want to bring their events to a thriving and active sports community where residents embrace the sports scene.”

The proof of that statement is in the numbers: in 2025, the WMSC hosted 105 events that drew 300,659 athletes/visitors to the region, filled 50,050 hotel room nights and generated $83.5 million in estimated economic impact. Like every athlete and sports fan, we’re aiming even higher for the future.