It All Starts With a Visit
The role of destination marketing Experience Grand Rapids uses an aggressive mix of marketing, group sales and promotional strategies to drive billions in visitor spending to our region. Each year, we…
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The role of destination marketing Experience Grand Rapids uses an aggressive mix of marketing, group sales and promotional strategies to drive billions in visitor spending to our region. Each year, we…
Read More"You have to see it to believe it." This saying resonates profoundly in the realm of destination marketing, especially when underscored by the pillars of Diversity, Equity, Inclusion and Belonging…
Read MoreNearly two-thirds (65%) of Americans ages 50-plus plan on traveling in 2024, according to AARP. With more leisure time and more disposable income than other age groups, older adults are a lucrative –…
Read MoreGrand Rapids obviously doesn’t have the national profile of New York, Chicago, Los Angeles or Orlando. Meeting planners across the country may know little or nothing about our destination when we…
Read MoreA Vision for 2024 and beyond As we close out another record year and look toward the future, the team at Experience Grand Rapids is driven by a powerful vision: To be the must-experience destination…
Read MoreGrand Rapids’ meteoric rise from a town without a brewery in 1996 to Beer City USA less than two decades later is a story worthy of a TV show – and soon it will have one. Manitou Films is producing a…
Read MoreArt matters to Grand Rapids. Especially public art. That affinity is evidenced in the city’s veneration of La Grande Vitesse , a 42-ton steel sculpture by Alexander Calder that graces Calder Plaza in…
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