It All Starts With a Visit

The role of destination marketing Experience Grand Rapids uses an aggressive mix of marketing, group sales and promotional strategies to drive billions in visitor spending to our region. Each year, we…

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New EXGR Video Targets Mature Demographic

Nearly two-thirds (65%) of Americans ages 50-plus plan on traveling in 2024, according to AARP. With more leisure time and more disposable income than other age groups, older adults are a lucrative –…

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Seeing is Believing for Meeting Planners

Grand Rapids obviously doesn’t have the national profile of New York, Chicago, Los Angeles or Orlando. Meeting planners across the country may know little or nothing about our destination when we…

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Beer City Coming to a TV Near You

Grand Rapids’ meteoric rise from a town without a brewery in 1996 to Beer City USA less than two decades later is a story worthy of a TV show – and soon it will have one. Manitou Films is producing a…

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