Research helps Experience Grand Rapids shape and evolve marketing strategies that engage our diverse audiences. Longwoods International, a global leader in tourism industry market research, is one…
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On September 17, 2024, the Experience Grand Rapids Board of Directors ratified a new three-year strategic plan that is guiding our operations through 2027. Our 2025-2027 Strategic Plan is the…
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The role of destination marketing Experience Grand Rapids uses an aggressive mix of marketing, group sales and promotional strategies to drive billions in visitor spending to our region. Each year…
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You probably won’t be surprised to learn that more people visit Grand Rapids in summer than any other season. Temperate weather, long hours of daylight and plentiful outdoor recreation opportunities…
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Experience Grand Rapids wants every visitor to our region to feel welcome and accommodated. That includes travelers with all different types of abilities. In 2018, we teamed with Disability Advocates…
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Grand Rapids’ meteoric rise from a town without a brewery in 1996 to Beer City USA less than two decades later is a story worthy of a TV show – and soon it will have one. Manitou Films is producing a…
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"You have to see it to believe it." This saying resonates profoundly in the realm of destination marketing, especially when underscored by the pillars of Diversity, Equity, Inclusion and Belonging…
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Grand Rapids obviously doesn’t have the national profile of New York, Chicago, Los Angeles or Orlando. Meeting planners across the country may know little or nothing about our destination when we…
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