Dynamic Variation:

The rise of Grand Rapids as a midsized meeting destination

Meeting planners are well aware of the cost advantages of midsized cities vs. first-tier meeting destinations. It’s just that affordability often takes a back seat to the allure and amenities of larger metropolitan areas. Grand Rapids, Michigan is upending that calculation by investing in meetings…

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Grand Rapids as a top destination for the medical industry

With world-class medical facilities (many of which lie within the city’s “Medical Mile”), rigorous medical universities, and prestigious medical professionals, Grand Rapids is a leader in medical advancements. The founding of medical-research facility Van Andel Institute in 1996 jump started a…

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Ten Tips for Using Social Media for Conferences

Social media is here to stay and, used effectively, it can be a tremendous tool for meeting and event planners. "One of the biggest benefits of using social media for a conference is that it gives you a direct connection with your attendees," says Andrea Robyns, Interactive Web and Design Manager…

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