Social media has changed the way we communicate, and when used effectively, it can be a tremendous tool for meeting and event planners to enhance the on-site experience. One of the biggest benefits of using social media at a conference is that it gives you a direct connection with your attendees…
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As home to one of the fastest growing life sciences clusters in the U.S, Grand Rapids is a world-class healthcare destination. The founding of medical-research facility Van Andel Institute in 1996 jump started a multibillion-dollar investment along Michigan Street in the city’s compact, walkable…
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Meeting planners are well aware of the cost advantages of midsized cities vs. first-tier meeting destinations. It’s just that affordability often takes a back seat to the allure and amenities of larger metropolitan areas. Grand Rapids, Michigan is upending that calculation by investing in meetings…
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