Experience Grand Rapids' mission is to is to strengthen the region's economic vitality and quality of life by marketing Grand Rapids/Kent County as a preferred visitor destination. This vision involves community relations efforts in areas such as diversity and inclusion, workforce development, education and welcoming receptions to establish and maintain a mutually beneficial relationship between EXGR and the local community. While the organizational goal is to bring in visitors, convention attendees and business travelers, it's also important to implement strategies that improve and uplift the local population.
The future of our region depends on our ability to embrace change and leverage diversity through leadership, education, employment, suppliers, and continued community support. We believe that diversity is critical to our business strategy and will improve our competitiveness and prospects for long-term success.